April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 30 Posted 2 years ago
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Mar 30 Posted 3 years ago
Well I do not have a business card or for that matter a profession of being a content curator, but I like to see myself as someone who is a resourcer.
That is my life goal, to resource others. I am constantly looking for new material to spread with my twitter followrs, blog readers, and friends. The hardest part is going through it all to make sure it is good content and not just link bait. But I think you are absolutely correct. This will be another job that is very important for companies.
Jan 5 Posted 4 years ago
This effort involves significantly more than finding and regurgitating links, though. A good curator must be skilled at:
- locating and evaluating valuable content
- organizing and connecting content so that it is as accessible as possible
- creating and re-purposing content when it adds to the underlying value
- capitalizing on the Social Web to build connections and context
- building trusted relationships with learners and other curators
- design learning experiences (in a much broader sense than traditional approaches)
Nov 4 Posted 5 years ago I think the success of content curation may depend on the purpose and application. Assigning someone the task of organizing and filtering that content may require that person to exercise their own judgment unless setting some sort of criteria is possible. Without that, it could be a subjective process - what one person thinks is 'good' content may not be the case for another.
Jan has already touched on this, but there also needs to be an element of trust in that curator for it to be successful. There are examples of this today. Twitter is a good example that has already been mentioned and there are others that collect and share content in one form or another - like Shelfari, which provides the same function for books. We 'follow' people whose opinions we are interested in and if we trust their opinion we will pay attention to the content that interests them. We act as curators of our own content by choosing the people and groups whose content we see value in and who have curated their own content, quite possibly by the same method.
Oct 25 Posted 5 years ago Coming in very late but thought you did a great job pulling together several strands of current thinking and contribution taking it to the next step. But I did not see an answer to the question posed in several comments. Can you either provide the source of the intriguing 72-hour statistic or explain how your arrived at your calculation? Terrific post.
Oct 16 Posted 5 years ago Thanks for this article Rohit! I accomplish the role of this "Content Curator" under the guise of "Communications Strategist" for a diverse client base at Laidlaw Group (www.laidlawgroup.com). I help our clients understand how to grow a brand on the web - as an adjunct to existing marketing and advertising programs - with the functions of "content curation" discussed.
Interesting stuff, not for the faint of mind - or, intellect. At once a scientist and an adventurer, a right- and left- brainer - individuals in roles like mine will become increasingly valuable - especially when they can mobilize teams to "crowd-source content curation" as Sarah suggested.
I started on this path because I have an insatiable thirst for knowledge and figured out how to process massive amounts of information productively.
I'd love to talk to other "Content Curators" or individuals wondering, where do I start and how do I do it?
Oct 16 Posted 5 years ago AllTop?
Oct 10 Posted 5 years ago
I don't have that title but that is, to a large to degree, how I'm using my Twitter account. I've defined the audience on Twitter than I'm seeking (marketers/smm people/bloggers) and I try to act as a filter, highlighting good content for them. Of course, I also provide my own quality content. The followers I've gained seemed to have come to me because of this service that I provide. And I even got a request from someone the other day for more b2b info!
I think you're right about the role, although I think you underestimate the role that tools will play in this. I just blogged about the fact that I think there will be tools to help consumers sort through and rate both the value and the authenticity of content on the web. http://bit.ly/3heVqc
Oct 10 Posted 5 years ago As technical writers engaged with user communities, we get to see this need for content aggregation. Perhaps, this is the reason why the role of technical writer is evolving into the role of a community editor. In this new model of Help systems, the core Help created by technical writers is supplemented with content available in the community. And yes, you're right. The technical writer working in this model needs to continually find and share the most relevant content.