Mark Cuban v Mark Zuckerberg: Comments from our Facebook Page

Robin Carey
Robin Fray Carey CEO, Social Media Today LLC

Posted on November 19th 2012

Mark Cuban v Mark Zuckerberg: Comments from our Facebook Page

We're having a lively discussion in our Social Media Today Facebook page (in spite of our updates being limited by Facebook's new policy and algorithm) about Mark Cuban's announcement that he was pulling support for his fan pages.  Thought I'd share them here for those of you who might not see them:

Cendrine Marrouat The sad part is that people like him needs to speak about it for others to finally believe the small businesses that have been struggling all along.

Tuesday at 3:11pm · Like · 4

Susan Avello I've been considering the same.

Tuesday at 3:14pm · Like · 2

Gary Bloomer Shares as in people sharing posts they've seen here with other people? Or do you mean stock market shares? If it's the former, let me know: I have a few suggestions.

Tuesday at 3:15pm · Edited · Like

Interim Business Solutions Many SMEs are getting disillusioned with Facebook as a marketing tool. Paying for promoted posts just isn't 'social' and so few posts are being seen. Facebook for us has always been first and foremost a social tool for relationship marketing but it's hard to build/nurture relationships when you're competing with corporates paying to muscle in to simply broadcast.

Tuesday at 3:22pm · Edited · Unlike · 4

Interim Business Solutions BTW - I was alerted to your update via 'Get Notifications' I've given up on relying on seeing key pages in my News Feed.

Tuesday at 3:24pm · Unlike · 1

Rich De Sisto "Why would we invest in extending our Facebook audience size if we have to pay to reach them? That's crazy." Good point

Tuesday at 3:25pm · Like · 1

Gale Davy I agree with Cuban. I manage a FB page for a charity. Their recent behavior reminds me of a drug pusher. Invite/encourage/coax brands to use pages - we bite - we do our part, building a fan base, and then they start to take away the value, bit by bit. Oh, you actually want to reach those fans? Yeah, used to be a part of the bargain - not anymore. Now you want it - you pay for it. I put $ for FB ads to get Likes into my budget, and now I won't spend it. Just as Cuban says, if you can't reach your fans, why spend money finding them?

Tuesday at 3:33pm · Like · 4

Gale Davy Bottom line - we won't pay to promote posts and now we won't pay to find fans either. Looking at other platforms instead. Sorry everyone who bought stock.

Tuesday at 3:34pm · Like · 1

Frank Bisono This business model will be the end of Facebook if they don't act swiftly and change their ways. This effectively nullifies any business strategy around facebook if you can't reach 100% of your followers. IDIOTIC move by morons in charge at FB....

Tuesday at 5:26pm · Like

Michelle Moline I have been posting this exact sentiment on the FB Marketing Page Forum - - FB NEVER responds to all of us that are complaining on there... they really don't care! There is nothing out there to rapidly replace what FB does for most people - - until someone develops a replacement to FB (like how Fb replaced MySpace a few years back) folks won't leave. FB maintains that "socializing" on the Fb platform is for "personal" relationships - - just like in other traditional mediums, YOU MUST PAY. Our business, Christella's, has over 10,200+ fans which we PAID FB to build... and now when we post, we are LUCKY to reach 200-300 of our fans per post. In order to reach all our fans & their friends it is $750 PER POST. As a small business, this is impossible to afford!!! What other social sites are working that have engaged users? The changes in FB newsfeeds have dropped our business by almost 40% this season from social media contacts. We feel raped...we paid for our fans & now they want us to pay to talk to them.... We have held off so far -- but how many of us can afford to NOT pay FB to reach our fan base.... and how long can we hold out? That is where FB has us by the purse strings & they know it.... *sign* Thoughts?

Tuesday at 7:21pm · Like

Heidi's Cottage I would have no problem promoting some of my posts if I knew that everyone of my followers would see it on their feed. But even if I pay, not everyone does.

Tuesday at 10:21pm · Like

Roaming Computer Technicians Right when we started Facebook, we paid for advertising, but it got us very little in the way of followers and likes, so we withdrew from funding for ads etc and continued with "natural growth" and have been on a steady upward curve. Since the new feed ads have come along, it has played in my mind, until a customer of ours said that he spent more on this kind of ad and got less return than with his print ads.


Robin Carey

Robin Fray Carey

CEO, Social Media Today LLC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

See Full Profile >


Posted on November 19th 2012 at 10:38PM

I also put together some of my thoughts on Facebook's adjustment to their EdgeRank algorithm and how they have begun to monetize mobile engagement with the use of Sponsored Stories.

"Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have been put to rest, the concept of companies like Facebook charging brands to access the audiences they have invested in building is unfair."

The post was too long for a comment, so I posted it here:

Adam Chapman
Posted on November 20th 2012 at 6:16PM

Cuban really isn't shy, is he: "FB doesn’t seem to want to accept that its best purpose in life is as a huge time suck."

Posted on November 20th 2012 at 8:05PM

Marketing is a lot more than Facebook. It's really important to understand where you get the most traction. For many people, especially small businesses, Facebook isn't worth the time and effort anymore. I don't think we should see this as a rogue move. We should be smartly building social networks and there are lots of ways to do that. For retailers, it's harder. But for the rest of us, it's not that risky. Don't drink the kool-aid. If you have a diversified marketing plan that has other customer touch points, I think you'll be okay. 

Posted on November 20th 2012 at 9:27PM

Chris, I appreciate your perspectvie, but do not think you can ignore the largest social networking platform. Marketers shouldn't focus on converting users' native actions, they should accomodate the channel customers frequent most. The majority of consumers are comfortable on Facebook and login daily. 

I like to think of Facebook as an essential, but not necessarily main ingredient in a marketing mix. I discussed the concept deeper in a post, here: