Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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The Market Has Officially Changed: Marketers Should, Too [INFOGRAPHIC]
Posted on January 16th 2014
It's no secret the Internet has more than double the number of marketing channels, outbound marketing tactics like newspapers, consumer magazines, radio and TV are going out of style, while inbound marketing channels like mobile, social media and search engines are on the rise and growing exceptionally. According to a study inbound marketing accounted for 34 percent of all lead generated in 2013 and it produced 54 percent more leads than outbound marketing. 19 out of 25 of marketers believe internet marketing has changed more in the past two years than the past 5 decades.
Today’s most successful and forward-thinking marketing leaders are focused on new and innovative ways of generating revenue. But how they are tackling tech savvy generations' demand? How are they doing it? Find the answers and more in below infographic titled the evolution of the perfect marketing department from adeccousa team that illustrates how emerging technology, business pressures and shifts in consumer habits are influencing best marketing practices.