A Marketer’s Guide to Social Scoring (Infographic)

Posted on November 6th 2012

 

Explore our infographic below for a three step “how-to” guide on social lead scoring.

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For more strategies and tactics to gain the social customers’ attention, be sure to read Stand Out Social Marketing, available in stores and online starting November 9th. Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

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Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at lewis_mich@yahoo.com (GO SOX!)

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