May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 8 Posted 3 months ago
You're right, Barry. I think it's actually a good thing because if you make a quality product and are interested in building a lasting brand you shouldn't be afraid of what customers think. It only helps you make your business better.
Jun 29 Posted 2 years ago
Absolutely true! Social media gives power to people !
Jun 25 Posted 2 years ago
Heather Locklear did Faberge commercial in the 80's that went I told two friends and they told two friends and so on and so on and so on... The same thing happens today, except it can happen faster. Your prospects are much more likely to be interested in what a friend has to say you (good or bad) than what you have to say about yourself.
Jun 24 Posted 2 years ago
Absolutely. There's quite a few brands out there that struggle with this particular problem. The face of inbound marketing has changed drastically. Each brand must be respective of their target audience which listening, monitoring and engaging in a proper fashion.
It's extremely important that each brand listens to their prospects. After all the consumer's perception of the brand matters most.
Thanks for sharing this!