The following is a podcast for "Marketing Automation: Keeping Up with the Digital Transformation of Marketing." This webinar originally aired on October 14th, 2014. Listen to the webinar recording to learn more:
No matter your industry, the use of technology to improve the connection with your consumers is a hot topic. As smartphones, tablets, and wearable gear evolve, so must the marketing talent and strategy to manage them. While customers become more tech savvy, traditional marketing approaches don’t get their attention. Mobile devices make it easier for them to consume, buy, and share information on the go. So how can you keep up with the digital transformation of marketing to meet your customers’ expectations?
Join us for this live webinar featuring our expert panel to discuss:
· Developing your analytics knowledge and resources
· Implementing new technologies successfully
· Seizing opportunities with new technologies
· Training your internal marketing team
· Consulting external marketing talent
· Getting executive buy-in
· Breaking down silos
John is a seasoned direct response marketing and fundraising executive with over 11 years of experience working with integrated digital and print programs. Equally at home in business, government, and non-profit, John began his career at a Nobel Peace Prize-Winning international humanitarian organization and as a political fundraiser on Capitol Hill in Washington, D.C. He is an expert in database management and has consulted with some of the largest companies in the field. A gifted writer, John has been published in newspapers and magazines throughout the country.
Dan has over 20 years of senior level marketing and management consulting—working with Fortune 100 organizations, as well as many small & mid-sized businesses. Dan has hands-on management and leadership experience with advanced knowledge of sales & marketing technologies and all aspects of digital marketing.
As President of Marketing Growth Strategies, LLC, Dan combines 1) marketing strategy 2) content development 3) data management and 4) marketing technology to help clients grow their top line.
As Editor of the Marketing Tech Report, Dan does original research and writes about marketing technology.
Samantha serves as the Direct Marketing Coordinator for LEGO Education North America, a division of the LEGO Group. She is responsible for the creative development of all email and direct mail marketing. In addition, Samantha creates, monitors, reviews, and analyzes all email marketing campaigns, making sure LEGO Education is contstantly meeting targets and staying up-to-date on best practices. Although her focus is in North America, Samantha works with her global peers to make sure that email and direct mail from LEGO Education have a consistent message across the world.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.