Marketing Automation: Keeping Up with the Digital Transformation of Marketing

An Exclusive Webinar from Social Media Today

October 14 @ 12PM Eastern

Tuesday, October 14, 2014 - 12:00
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No matter your industry, the use of technology to improve the connection with your consumers is a hot topic. As smartphones, tablets, and wearable gear evolve, so must the marketing talent and strategy to manage them. While customers become more tech savvy, traditional marketing approaches don’t get their attention. Mobile devices make it easier for them to consume, buy, and share information on the go. So how can you keep up with the digital transformation of marketing to meet your customers’ expectations?

Join us for this live webinar featuring our expert panel to discuss:

·      Developing your analytics knowledge and resources

·      Implementing new technologies successfully

·      Seizing opportunities with new technologies

·      Training your internal marketing team

·      Consulting external marketing talent

·      Getting executive buy-in

·      Breaking down silos

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About the Panel

Brandee Johnson

Brandee Johnson

Senior Marketing Manager @ LEGO Education

Brandee Johnson serves as the Senior Integrated Marketing Manager for LEGO Education North America, a division of The LEGO Group.  She is responsible for leading the marketing communication strategy and oversees execution of multi-channel marketing programs.  Her areas of responsibility stretch ecommerce, direct mail, events, social, content, and digital marketing. While Brandee’s focus is in North America, she also contributes to marketing strategies and programs for LEGO Education globally, with focus on demand generation.

John Wood

John Wood

Director, Client Experience @ ToThePoint Marketing

John is a seasoned direct response marketing and fundraising executive with over 11 years of experience working with integrated digital and print programs. Equally at home in business, government, and non-profit, John began his career at a Nobel Peace Prize-Winning international humanitarian organization and as a political fundraiser on Capitol Hill in Washington, D.C. He is an expert in database management and has consulted with some of the largest companies in the field. A gifted writer, John has been published in newspapers and magazines throughout the country.

Dan Freeman

Dan Freeman

President @ Marketing Growth Strategies LLC

Dan has over 20 years of senior level marketing and management consulting—working with Fortune 100 organizations, as well as many small & mid-sized businesses. Dan has hands-on management and leadership experience with advanced knowledge of sales & marketing technologies and all aspects of digital marketing.

As President of Marketing Growth Strategies, LLC, Dan combines 1) marketing strategy 2) content development 3) data management and 4) marketing technology to help clients grow their top line.

As Editor of the Marketing Tech Report, Dan does original research and writes about marketing technology.

Paul Dunay

Paul Dunay

Financial Services Marketing Leader @ PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.