How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Marketing Buzzwords from Mashable [INFOGRAPHIC]

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it.

Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest problem is with the term Return on Investment being listed as a buzzword. ROI isn’t a buzzword… it’s an absolute necessity. We continue to see agencies and businesses that aren’t monitoring their return on investment fail. And when their ROI fails, it kills their business – not just their marketing.

Some of the other terms are buzzworthy, but still not that bad. I like the term snackable content… we often refer to minigraphics – infographics that are very focused on a single piece of data rather than the entire story. Snackable content sounds a bit better and points to the behavior of how they are consumed. Value propositions and KPIs may also be buzzwords but are important as marketers are focusing their message and measuring the results.

Marketing Buzzwords

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...