The following is a podcast for "Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want". This webinar originally aired on September 23rd, 2014. Listen to the podcast to learn more:
As social marketers, we have asked for permission to be a part of consumers’ lives—both in the everyday and big moments. Consumers are willing to grant brands that level of access but we have to earn their invitation—continually. When we get it, what responsibility do we have as marketers in return?
Join Nissan, Aramark, and Spredfast for this one-hour webinar to discuss the responsibility we have to consumers that invite us to share in their little and big moments in life. We’ll specifically talk about:
· Understanding customers to better meet their needs and expectations
· Providing timely consumer engagement and care
· Discovering opportunities to engage with real-time trends
· Adding value to major events with meaningful social activations
Ashley is an industry leader on digital and social business strategy and the future of content. As Spredfast's VP of social strategy, Ashley helps customers deliver innovative, market-leading social experiences that exceed the expectations of their audience.
Aileen Dreibelbis serves as the Senior Marketing Manager for Social & Digital Media for Aramark’s Higher Education division. She has been with the company for six years and is responsible for developing the social strategy and management process for the 500+ colleges and universities Aramark serves across North America. Under Aileen’s direction, each Aramark partner university has established and cultivated a Facebook, Twitter, and Instagram account to communicate directly with their customers. Aileen also serves as a social media delegate for the Aramark enterprise.
Rob Robinson is a senior social media specialist for Nissan North America. He oversees social media strategy and content development for Nissan's 23 brand and model-specific social media communities on Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Rob has more than sixteen years of experience in public relations, strategic communications and digital media. Away from the office, Rob is a husband and father, a media and technology junkie and an avid hockey and football fan.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.