Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

Michael Nelson
Michael Nelson Partner, Cogent Consulting Group

Posted on August 29th 2014

Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]
Storytelling is how we prefer to hear marketing information.  It lets us envision ourselves in the situation and determine if a solution is for us.  It’s far more interesting as well!

In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.  A decade ago, storytelling on almost any media worked really well.  We were captive audiences.  We couldn’t jump forward and skip commercials on TV.  We got much of our news from papers.  We weren’t glued to smart phones.

Today, the audience we’re trying to reach isn’t captive.  He does a quick survey and finds that 70% of the audience is annoyed when they receive a phone call.  We are in control of our time and don’t really tolerate interruptions very well. So, when we live in a time when everybody is online, but the majority have “digital ADD,” how do we use storytelling in our marketing and get results that help us grow our businesses?

Listen to this video by Gary and hear his suggestions on overcoming this problem!  Note: if you haven’t heard Gary speak before, he has a tendency to use some colorful words.

Michael Nelson

Michael Nelson

Partner, Cogent Consulting Group

Small Business Zen: reaching my dreams by helping entrepreneurs reach theirs.  I help small business owners create focus, structure and marketing success.

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