Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets. A decade ago, storytelling on almost any media worked really well. We were captive audiences. We couldn’t jump forward and skip commercials on TV. We got much of our news from papers. We weren’t glued to smart phones.
Today, the audience we’re trying to reach isn’t captive. He does a quick survey and finds that 70% of the audience is annoyed when they receive a phone call. We are in control of our time and don’t really tolerate interruptions very well. So, when we live in a time when everybody is online, but the majority have “digital ADD,” how do we use storytelling in our marketing and get results that help us grow our businesses?
Listen to this video by Gary and hear his suggestions on overcoming this problem! Note: if you haven’t heard Gary speak before, he has a tendency to use some colorful words.