You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research [VIDEO]

 

BK_RAY.jpg

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic, including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital space. Ray gives us his futuristic thoughts on big data, the sharing economy, and most importantly social data privacy. In Ray’s words, “It’s only creepy if I don’t have a choice.” Join us by clicking the video below.

How did you enjoy this video? If you have suggestions for a guest you’d like to see interviewed on Substance, please respond in the comments below.

Join The Conversation

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...