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Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of their top three priority social platforms.
There is much to be learned from this and other studies about how best to maximize the use of Twitter to generate revenue, increase website traffic, grow your network and increase engagement within your community. I found this great infographic that answers some of the most common questions we receive from clients:
Of course, every business is different and the answers to these questions differ depending on the business you are in and the specific goals you have set for you business as found in your Social Media Business Plan. Still, there is much to be learned from this data and the information contained in this infographic.
As always, timing is everything. Apparently, mixing up the social networks you broadcast on is also helpful. You may be successful broadcasting during the times people are most busy. Surprised? Do you think using a tool to schedule Tweets would be helpful? Would tracking help you determine the best time for you to be reaching your audience? Are you tracking key performance indicators? Are you Tweeting randomly when the urge takes over, or do you have a plan in place that you follow?
Do you have data you can share with us to make this information more meaningful?
Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.