Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
McDonalds Share Social Media Insight, Trends and Predictions: Q&A With Heather Oldani, Senior Director of Communications
Posted on March 8th 2013
Q&A With Heather Oldani
Senior Director of Communications at McDonalds
Useful Social Media: In your view, what are the big issues to watch out for in 2013?
Heather Oldani: In recent weeks, we’ve seen a number of brands’ social media channels get hacked. I believe that this will continue to be an issue that brands will need to be mindful of and prepared for in the coming year. What steps can and should we all be taking to minimize risk in this area and to also then think about the rapid response plan that would be put in place should one of our social channels get hacked.
Useful Social Media: Do you feel that brands across the board aren't doing enough to utilize social media?
Heather Oldani: I think a number of us are activating social media in some really interesting and engaging ways to support our brands, products and services. I still believe that the hugely untapped area is how do we then leverage the insights gathered through those activations, through our monitoring and real-time engagements to drive business action.
Useful Social Media: Social is such a dynamic platform, if you could predict the biggest game changer in the next 10 years what would it be?
Heather Oldani: I recently had the opportunity to hear someone from the Futures Institute present their 10-year forecast, i.e., what we can expect in the next decade. What most intrigued me was the idea of “reciprocity innovation.” In other words, how do brands and people collaborate with one another to drive innovations that benefit both the business and society. Social media and social engagement has a huge role to play in helping to facilitate that kind of two-way innovation that has mutual benefits.
Useful Social Media: You are scheduled to speak at Useful Social Media’ upcoming Corporate Social Media Summit. What issue will you be addressing?
Heather Oldani: I am looking forward to this year’s Summit and to hearing how others are evolving in the social media space. I will be sharing some of the lessons we have learned (i.e., the good, the bad and the ugly) as we have looked to increase our overall brand transparency.