Apr 9 Posted 1 year ago
Agreed. It's improtant to remember that we are only establishing correlations, rather than direct facts. I think a lot of people have a difficult time remmebering this. You can still gain a lot of insights from correlations though.
I personally like the attribution modeling and assisted conversions tools in Google Analytics. Displays a little more information on when social media has played a role in someone converting.
Apr 7 Posted 1 year ago
Thanks Chris, very good outline of the social media - ROI problem. Most tools count metrics like shares and likes which can make you feel good, but don't have much monetary value.
We overcome these issues with ROI calculation by using a tool called Oktopost, which lets us track metrics like clicks and conversions. This lets us see which posts have higher engagment and generate leads, things we can translate in terms of value generated.
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
August 19, 2015Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
May 27, 2015Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
May 20, 2015In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...