Mar 9 Posted 2 years ago
I completely agree with you. Netizens expect brands to be responsive, and the lack of timely response is often perceived by netizens as a sign that the brands do not take engagement seriously. And yes, you are absolutely correct: "Responsiveness is a pillar of social media and should be as important as any other metric."
Thanks for the insightful article!
November 24, 2015An exclusive, live webinar on November 24th at 12pm ET/9am PT Description coming soon.
November 17, 2015An exclusive, live webinar from Social Media Today on Tuesday, November 17th at 12pm ET/9am PT. Description coming soon.
August 26, 2015Summer may be winding down, but there's no stopping the growth of social for today's top businesses. The newest Smart Social Report is out,...
August 20, 2015While 81% of small to medium-sized businesses use social media to establish loyal fans, most struggle to dedicate the time needed to make it...