Mistakes That Will Ruin Your Website SEO

Poeabby Masoud
Poeabby Masoud SEO Analyst, Photos And Company

Posted on January 18th 2013

Mistakes That Will Ruin Your Website SEO

SEO

Website SEO is increasingly becoming a concern for all sorts of business owners. For those building their own sites, managing their own pages, or consulting to a web designer may find the following tips helpful to better ensure proper website SEO. There are mistakes that can be made from initial development and even towards further implementation.  Nurture your online marketing strategy and avoid these potential website SEO mistakes!

1) A Flash Website: Creating a website entirely of Flash might look and do some pretty snazzy things, but search engines find it hard to index flash sites. Even having a Flash menu will impede your SEO efforts. Think of all that valuable text you worked so hard to create, hidden behind flash but nowhere to be seen in search results! Another big problem with flash is that not everyone will consistently be downloading the latest version of Flash. The only way users will be able to see your website is if they have the latest version.  Thus, you might be missing out on SEO value as well as valuable viewers.

2) Too Many Ads: Google made an update in early January 2012 called the “page layout algorithm” with this update came the penalization of websites with too many ads above the fold (too many ads upon arrival of the site page without scrolling). For people with ads that are unsure if they have too many you can use Google’s BrowserSize tool to check. The tool will be gone in about a month however, and replaced with a different tool that will be accessible through your Google Analytics dashboard.

3) Page Errors: If you decide at some point or another to redesign your web site, make sure to tell the designer what you have been doing, and make sure that they know what they are doing. Some people might see disappearing traffic after a site change, before you correlate it to the new layout, make sure that if pages have been changed or moved that they are redirected. You do not want to loose valuable link juice that you may have gotten from old pages. You can use 301 redirects to point back to your old pages in this case.

4) Slow Load Time: Some SEO experts will say this doesn’t matter and others say it does matter.  The two reach a common ground with the following sentiment. While slow page load time can effect SEO for websites Google reported in 2010 that, “Fewer than 1% of search queries will change as a result of incorporating site speed into our ranking.” What doesn’t change with either thought on this is that a slow load time will also turn users away from your page and it wont be good for your conversion rate. You might as well work on speeding up load time, if not for SEO, then for your viewers. You can also check your sites speed by using many free online tools.

5) Odd URL’s: URL’s are an important part of the optimization process. Having dynamic URL’s for example: ‘yoursite.com/detail?id=1” are a disadvantage. While Google has said their bots can index a site with dynamic URL’s, it can be trickier as a business owner to make adjustments to your site URL in order to make sure that it does, or to make sure making any changes will hinder the process. Overall, you will want a URL that utilizes keywords you want to rank for as an added boost to your on-site SEO efforts. A strong URL helps your user identify a page and search engines can identify it as well. It also supports any other on-site SEO you have done on that page.

Poeabby Masoud

Poeabby Masoud

SEO Analyst, Photos And Company

Poeabby Masoud is as an SEO Anlayst within the Chicago area. She works on developing creative ideas to advance online marketing efforts from social media development to SEO implementation while also keeping up to date on the latest news to keep strategies new and effective.

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Comments

Also select your keywords wisely!

Yes! And those blog posts that everyone works so hard to write, make sure they are optimized! Don't let them go to waste on the hope that they will be shared and linked back to.

Please I need a personal reply from you.

 

How can I optimize my blog post for better search result?

How many times should I use my focus keyword in a post?

I'd be glad if you can provide me the right answer so that I can know where I am doing it wrong.

Hello! You will need to do keyword research on Google Adwords that is related to your niche. You will need to identify which keywords will fit within your website and plan. It might be a little technical but it is a little simpler for blog posts. You need to apply the same idea, research keywords based on your blog posts and try to aim for something that highly searched but you will also need to identify what sites with that keyword as blog post title that you will be competing with. 

You should not use your keyword too many times in a post because Google now frowns upon what they call 'over optimization'. The way I would go around this is by using keyword variations, for example if your keyword is web design chicago, I would use web design, web designing, and web designer interchangbly throughout the copy because they are closely related. It will help your main keyword.

Let me know if you have any more questions!

Really good tips...I'd also nomimate sites that a welcome or enter site page, especially when they're flash! 

Agreed! I remember this was a huge thing in the 90's for websites. It might have been 'fun' or 'cute' but it is not really necessary once you come down to its core! I think the best idea to keep in mind is to keep the website as simple as possible! Atleast as much as you possibly came. 

Hi Poeabby, if a website is flash, it can rank on search engines as well but need a lot of quality links, A LOT OF THEM!

Very true! It most certainly can! I agree that it is a very long way to go from a regular site. The last site I was working on was optimizing a digital marketing site and within 5 months the company began ranking for 5 out of the 6 keywords they were trying to aim for. Now, I wonder how long it would take for a flash site at that rate. Perhaps a test is in order?

Flash sites are a no no from a long time due to the fact that crawler cannot read any content from them. Yes, off site SEO, like link building can help the site in ranking but on-page SEO with a site that is 90-100% flash is hard if not impossible.


Ads issue will impact mostly those sites which want to generate revenue from ads. Business sites do not put ads as they cannot control if their competitor's ad will show up on the site. Portal sites, like IowaMotors.com will be impacted with this issue. Great point.

Here is a tool, use it with your existing tools, to check the load time of your websites:
http://tools.pingdom.com/fpt/

Thanks for writing this helpful article.

Syed Azam
President, AutoJini.com

Very handy tool! It is always a great idea to double check on your site speed and all the other factors because you never know! 

Is it a good idea to change the keywords that are being optimized on a regular basis? 

It depends. If you are using keywords that are used to optimize PAGES i.e. the linked URL's in your menu it is crucial that you do not change those keywords because if you are building links based on those pages getting fueled by link juice you have gained will no longer be relevant (depending on the changes too). However, if you are writing a blog post and select keywords for those it is best to not keep using the same keyword over and over in all of your blog content! Hope this help!  Let me know if you have any more questions. 

Good sound advice!!!

Sites errors and old URLs should be a priority, having spent some time testing both these.