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Mobile and the Store of the Future

ImageThis week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Mobile and The Store of the Future. The webinar included a great group of panelists: Carrie Layne, founder and CEO of BestBuzz, Bonnie Stice, Senior Manager of Digital and Social Media for AT&T and Kayla Green,the Digital Strategy Director for Saatchi & Saatchi.

I started off the webinar with some research on Mobile Commerce. The research detailed the Top 3 attributes that are important to any user when visiting a mobile commerce site or application. Naturally, 45% said that the User Experience was the most important, followed by 20% that said fast loading times were key and then 12% said an easy-to-find search bar is most important to them.

Carrie Layne from BestBuzz, then took over and gave us some examples of some mobile campaigns and the triggers they use at BestBuzz to activate those campaigns. Carrie also talked us through her 5-step success formula for mobile campaigns: Enhance the mobile experience, Engage with loyalty rewards, Amplify with social audiences, Measure the right metrics and Repeat the process.

Kayla Green from Saatchi & Saatchi, then gave us his example of how Saatchi thinks about mobile campaigns. One key focus area Kayla reminded us to consider was to always focus on the customer and what they need because there will always be another shiny object, screen, device...
but people should always remain at the center of your communications strategies.

Bonnie Stice from AT&T then talked us through how AT&T thinks about the mobile market and how they approach it. After the presentations were over we had a lively discussion and took questions directly from the audience.

If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: the benefits of shopping apps versus mobile sites for customers, best practices for mobile campaigns and the importance of a social media in your mobile strategy.

If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise we hope you will join us on another SocialMediaToday webinar! The next webinar is on Turning Big Data into Small Data signup or it our just view the schedule of upcoming webinars here.

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