Mobile and the Store of the Future

Paul Dunay Financial Services Marketing Leader, PricewaterhouseCoopers

Posted on February 6th 2014

Mobile and the Store of the Future

ImageThis week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Mobile and The Store of the Future. The webinar included a great group of panelists: Carrie Layne, founder and CEO of BestBuzz, Bonnie Stice, Senior Manager of Digital and Social Media for AT&T and Kayla Green,the Digital Strategy Director for Saatchi & Saatchi.

I started off the webinar with some research on Mobile Commerce. The research detailed the Top 3 attributes that are important to any user when visiting a mobile commerce site or application. Naturally, 45% said that the User Experience was the most important, followed by 20% that said fast loading times were key and then 12% said an easy-to-find search bar is most important to them.

Carrie Layne from BestBuzz, then took over and gave us some examples of some mobile campaigns and the triggers they use at BestBuzz to activate those campaigns. Carrie also talked us through her 5-step success formula for mobile campaigns: Enhance the mobile experience, Engage with loyalty rewards, Amplify with social audiences, Measure the right metrics and Repeat the process.

Kayla Green from Saatchi & Saatchi, then gave us his example of how Saatchi thinks about mobile campaigns. One key focus area Kayla reminded us to consider was to always focus on the customer and what they need because there will always be another shiny object, screen, device...
but people should always remain at the center of your communications strategies.

Bonnie Stice from AT&T then talked us through how AT&T thinks about the mobile market and how they approach it. After the presentations were over we had a lively discussion and took questions directly from the audience.

If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: the benefits of shopping apps versus mobile sites for customers, best practices for mobile campaigns and the importance of a social media in your mobile strategy.

If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise we hope you will join us on another SocialMediaToday webinar! The next webinar is on Turning Big Data into Small Data signup or it our just view the schedule of upcoming webinars here.


Paul Dunay

Financial Services Marketing Leader, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Marketing Darwinism, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” 

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

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