Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Mobile Apps are Changing the Face of Business
Posted on December 16th 2013
According to Simon Khalaf, the CEO of Flurry, a mobile application analytics company, Internet technology has triggered the most rapid and remarkable disruption of conventional business practice since the Industrial Revolution. Fueled by social media, cheaper data, improved telecommunications infrastructure and the rise of mobile technology, the global economic landscape is growing and changing in ways never before seen. As Khalaf puts it, “It’s Black Friday every hour.”
The iPad app developer community is playing a major role in this monumental shift. The “age of the app” began a few years ago, when smartphones first hit the market, and year after year, they continue to reshape the face of commerce and industry. Messaging apps are growing at incredible rates, and are expected to break the 2 billion barrier in terms of worldwide subscribers in the next few years. Flurry believes this will, in turn, create a massive market for digital and electronic consumer products.
Khalaf points to mobile usage statistics to support his hypothesis. Recent studies show that users are accessing apps 87 percent of the time they are on a mobile device; this means they are spending only 13 percent of their time on the World Wide Web.
Of course, problems are to be expected whenever something grows at this speed and scale. Increasing competition with portable technologies such as tablet PCs has made it difficult for many software developers to create profitable apps. However, practically all experts are predicting that smartphone usage will continue to grow at incredible rates in the years ahead, especially as more and more consumers in emerging markets like China and India enter the fray. New York City iPhone app developers are on the cusp of what many are calling the golden age of e-commerce, with rapid expansion and unprecedented change creating never-before-seen opportunities.