Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Mobile Content Revenue to Exceed $1 Billion by 2015
Posted on January 15th 2012
New product announcements and service demos at CES confirmed what many pundits predicted, a variety of mobile devices -- media tablets and smartphones, in particular -- and digital media streamed from the cloud was a pervasive theme.
Indeed, the future upside opportunities for mobile content look very promising.
According to the latest market study by eMarketer, ad-supported mobile content revenues will exceed $1 billion by 2015 -- with the fastest growth coming from advertising support for mobile video.
Last year, U.S. mobile video revenues from advertising reached just $37.5 million, but by 2015 advertisers will spend $213.6 million on ad placements that support mobile video content.
Regardless, that's still lower than the amounts spent on advertising against mobile games and mobile music -- estimated at $65.3 million and $181.4 million, respectively in 2011. Both are forecast to grow to $269.1 million and $591.5 million, respectively, by 2015.
Looking forward, eMarketer now estimates that 29.9 percent of all mobile content revenues -- or $1.07 billion in 2015 -- will come from advertising.
To date, mobile music has the greatest share of spend coming from ads, and it will hold that position, with advertising and promotion spend making up 73.9 percent of the total in 2011 and 79.3 percent by 2015.
The fast growth of mobile video advertising revenues will mean changes in the revenue mix. While ad dollars comprised just 5.4 percent of mobile video revenues in 2011, by 2015 it will more than triple to 16.5 percent.
By contrast, mobile gaming ad revenues will also rise as a proportion of the total spend, from 13.8 percent in 2011 to 17.4 percent by 2015.
The eMarketer forecast of mobile content spending starts with a meta-analysis of data from dozens of research sources -- as well as overall market trends and consumer behaviors around mobile gaming, music and video.