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The Mobile Enterprise: Engaging Where Your Customers Are

An Exclusive Webinar from Social Media Today

August 26 @ 12PM Eastern

Tuesday, August 26, 2014 - 12:00
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The following is a podcast for "The Mobile Enterprise: Engaging Where Your Customers Are". This webinar originally aired on August 26, 2014. Listen the podcast to learn more.

We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.

Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.

This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:

  • Overcoming mobile challenges
  • Getting to know your mobile customers’
  • Deciding whether apps or website optimization is the way
  • Managing your mobile clients, information, services, processes, and team

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About the Panel

Matt Byrd

Matt Byrd

Senior Email Marketing Manager @ Litmus

Matt makes email marketing happen at Litmus. An award-winning email marketer specializing in mobile strategy, list hygiene and subscriber reengagement, he has shared tactics and strategies at ExactTarget, MarketingSherpa, MediaPost, Litmus and TechMedia conferences. Matt's a native Texan, an Oklahoma Sooner and a BFA-holding Dramaturg (Google it!). He scoffs at people who say "email is dead."

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Lon  Safko

Lon Safko

President and CEO @ Innovative Thinking

Lon Safko is a bestselling author, speaker, trainer, consultant, and isthecreatorofthe“FirstComputerToSaveAHumanLife”as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian Institution in Washington, D.C. This alone is a testi- mony to Lon’s creativity.

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Carrie Layne

Carrie Layne

CEO @ BestBuzz

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Paul Dunay

Paul Dunay

Financial Services Marketing Leader @ PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

MORE ABOUT Paul