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Mar 21 Posted 2 years ago
Great post Dan!!! In really had a great time reading it!!! It was really informative, thanks for sharing!!
Mar 19 Posted 2 years ago
You are not going to get an argument from me. A brand has to be present in a lot of different places now. It is generally a good idea for a brand to be in every space that the potential target market is in within reason. Each brand has unique individual circumstances.
In the past, I've made similar points to you in blog posts about the end of TV advertising. While my work is concentrated in the online space, I'm not one to believe that TV has reached a death knell, though the way that TV advertising is executed is changing and will continue to change. For certain brands, there's going to have to be a keen awareness and a well executed multi-channel marketing strategy that includes both TV and online efforts.
Isn't Super Bowl Sunday a good reminder of why television advertising still has a place?