Mar 21 Posted 3 years ago
Great post Dan!!! In really had a great time reading it!!! It was really informative, thanks for sharing!!
Mar 19 Posted 3 years ago
You are not going to get an argument from me. A brand has to be present in a lot of different places now. It is generally a good idea for a brand to be in every space that the potential target market is in within reason. Each brand has unique individual circumstances.
In the past, I've made similar points to you in blog posts about the end of TV advertising. While my work is concentrated in the online space, I'm not one to believe that TV has reached a death knell, though the way that TV advertising is executed is changing and will continue to change. For certain brands, there's going to have to be a keen awareness and a well executed multi-channel marketing strategy that includes both TV and online efforts.
Isn't Super Bowl Sunday a good reminder of why television advertising still has a place?
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...