Jan 12 Posted 5 years ago
Eric - very succinct and well written article.
I would be interested to hear how you believe this balances out with several recent pieces of research that suggest that the most common reason people choose to follow a brand is to receive offers and not to interact with them?
My thoughts on this would be that you have enough offers to add a tangible / monetary benefit to following the brand, interspersed with useful and interesting content to keep them engaged.
Looking forward to your response!
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