Thanks to this blog called protocolinpractice, which is focused on a conversation about protocol and how we relate to each other in business and social environments, I was made aware of an item by Brian Oberkirch entitled: What PR people should know about social media.
Mr. Oberkirch is marketing consultant focused on social media and product/service development. Caution: if you are linguistically squeamish and react badly to the f-bomb being used in a post, don't go to Mr. Oberkirch's piece. But if you don't go, you'll be missing out on a great piece about the traditional PR world's problems with social media. If you do go, after you read the piece, be sure to check out the comments left by readers. One of my favorites comes from Francine Hardaway who writes:
You've been too kind. We have to perform an intervention on the entire field of PR, client side and agency side. Wish agencies had more guts to advise their clients, and clients had more guts to try new things. But neither will be true unless you hit 'em upside the head... I know this from having been in Pr for sixteen years. It's why I got out. Bad dynamic.
Enjoy!
http://www.agencynextpr.com/2007/11/05/a-must-read...