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In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observations and advice. It definitely qualifies as a Youtility – it’s marketing so good, you’d pay for it if Lee asked you to do so. Fortunately, it’s 100% free, and available below.
I’m in there with one of my favorite lines in Youtility:
“Stop being amazing, and start being useful.”
From my pal Robert Roseof CMI:
“Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.”
“Create content that speaks to your audience, and then hustle like hell to get it discovered.”
“To excel and content marketing, you need to dig much deeper than knowing customer profiles. You’ve got to know yourself. And not be afraid to show it.”
“Don’t try to make it perfect. Write a LOT. Volume trumps perfect.”
“If you figure out what your audience expects you to be, and then be that thing, you’ll be successful.”
From Marcus Sheridan, who consistently teaches me new things about content marketing, and who wrote the foreword to Youtility:
“How do I rock my content marketing? Simple. I never try to sound smart.”
Which of those is your favorite? Or maybe one of the other 29 tips in the Slideshare resonates with you even more?
I'm a hype-free social media and content marketing strategist, speaker and writer. I'm the author of the New York Times best selling business book, Youtility: Why Smart Marketing is About Help not Hype. I'm the President of Convince & Convert, where we help major companies take their digital marketing from good to outstanding. I'm the host of the Social Pros podcast, and run the popular Convince & Convert blog.