Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
My 7 Favorite Content Marketing Tips and 29 More I Like A Lot [SLIDESHARE]
Posted on August 18th 2013
In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observations and advice. It definitely qualifies as a Youtility – it’s marketing so good, you’d pay for it if Lee asked you to do so. Fortunately, it’s 100% free, and available below.
I’m in there with one of my favorite lines in Youtility:
“Stop being amazing, and start being useful.”
From my pal Robert Roseof CMI:
“Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.”
“Create content that speaks to your audience, and then hustle like hell to get it discovered.”
“To excel and content marketing, you need to dig much deeper than knowing customer profiles. You’ve got to know yourself. And not be afraid to show it.”
“Don’t try to make it perfect. Write a LOT. Volume trumps perfect.”
“If you figure out what your audience expects you to be, and then be that thing, you’ll be successful.”
From Marcus Sheridan, who consistently teaches me new things about content marketing, and who wrote the foreword to Youtility:
“How do I rock my content marketing? Simple. I never try to sound smart.”
Which of those is your favorite? Or maybe one of the other 29 tips in the Slideshare resonates with you even more?