How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

My 7 Favorite Content Marketing Tips and 29 More I Like A Lot [SLIDESHARE]

badge jay says My 7 Favorite Content Marketing Tips and 29 More I Like A Lot

In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observations and advice. It definitely qualifies as a Youtility – it’s marketing so good, you’d pay for it if Lee asked you to do so. Fortunately, it’s 100% free, and available below.

I’m in there with one of my favorite lines in Youtility:

“Stop being amazing, and start being useful.”

From my pal Robert Roseof CMI:

“Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.”

From Joe Chernovof Kinvey(and the 2012 Content Marketer of the Year):

“Create content that speaks to your audience, and then hustle like hell to get it discovered.”

From the brilliant Todd Wheatland of Kelly Services(who did a fantastic Social Pros podcast with me):

“To excel and content marketing, you need to dig much deeper than knowing customer profiles. You’ve got to know yourself. And not be afraid to show it.”

From the always thought-providing Chris Baggottof Compendium (a flat-out amazing content marketing platform that we are proud to advise, and that we’ll be switching to on C&C soon):

“Don’t try to make it perfect. Write a LOT. Volume trumps perfect.”

From Tom Webster of Edison Research, the most interesting man online and my friend and collaborator:

“If you figure out what your audience expects you to be, and then be that thing, you’ll be successful.”

From Marcus Sheridan, who consistently teaches me new things about content marketing, and who wrote the foreword to Youtility:

“How do I rock my content marketing? Simple. I never try to sound smart.”

Which of those is your favorite? Or maybe one of the other 29 tips in the Slideshare resonates with you even more?


Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...