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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Bryan Kramer, President & CEO of PureMatter, joined me to talk about how social is shaking up the ways we do business. He shares that brands are challenged with how to relate to customers. In his book, “There Is No B2B or B2C: It's Human to Human: #H2H,” which comes out next week, Bryan gives marketers the keys on how to speak human to explain the complex in its simplest form.
Join Bryan Kramer at The Social Shake-Up 2014 in Atlanta, 9/16-17, to learn how social is giving marketers new ways to connect with customers. Register here: socialmediatoday.com/social-shake-up-registration
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.