Considering what Google did to its search algorithms in 2012, stronger actions are expected from the search giant in 2013 as well. And the likes of Google are expected to follow the footsteps. However, webmasters cannot overlook the fact that all these efforts are meant to revive the original intentions of the web viz. Offering quality and relevant information to its users. At the same time, the SEO companies and experts are left with no option, but to revise their SEO strategy. How should you do that for better SEO success in the New Year?
Recall What It Started With
What was Google’s main purpose to introduce algorithm changes called Panda and Penguin? In the very beginning of the online search revolution, tactics like link exchange, link popularization and forum posting were enough to gain high ranks for the websites. The problem began when competition for higher positions on search engine pages increased. This in turn introduced black hat or unethical SEO practices like keyword stuffing, link spamming and duplicate content.
The new algorithm changes are meant to penalize websites offering low quality content or those encouraging web-spam. Your 2013 strategy for search engine optimization should take ideas from what was recommended some 15 years back:
It is worth mentioning that even after 500 algorithm changes every year, Google is still indifferent towards its purpose to organize information. The websites who do not follow these strategies would automatically get into the bad books of Google. And the websites adopting them would get their deserving web success. Popular SEO companies like Dynastic Tech have been following white hat SEO practices to serve their clients.
Follow Google Ardently
For the expert of search engine optimization, it is impossible to survive in the search popularity race without following Google’s suggestions. An important aspect of SEO strategy in 2013 should be to concentrate on the following:
Use Social Media Extensively
Social media channels have proved their significance in influencing the search engine results. The most effective SEO strategy in 2013 cannot be built without extensively exploiting these channels.
The Social Media experts are advocating the following useful steps:
You can also find in the details here “My Social Media Predictions for 2013”. Of course, you need to have a strong SEO success measurement system in place to maintain or improve the success. Though it is difficult to predict Google’s behavior in future, it is the best time to streamline your strategies using the aforementioned steps.