May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 6 Posted 1 year ago
It is very true that call to actions can be anywhere on site and still have impact / interaction from visitors. However it is key to know your audience and user base. You would be surprised at how many regular online shoppers dont have a clear concept on scrolling.
The main point especially in ecommerce is that key messaging should be in prominent positions to help guide the users hand to make that all important purchase whilst making them feel as at ease with the process and trusting your site.
May 5 Posted 1 year ago
It's good to hear people like you saying that rules on calls-to-action need to be updated. In my line of work, I've been constantly reminded tu position our banners on the top of the page. But with the advancement of smart phone and tablet communications, that rule of thumb really needs a second look.