May 6 Posted 4 years ago
It is very true that call to actions can be anywhere on site and still have impact / interaction from visitors. However it is key to know your audience and user base. You would be surprised at how many regular online shoppers dont have a clear concept on scrolling.
The main point especially in ecommerce is that key messaging should be in prominent positions to help guide the users hand to make that all important purchase whilst making them feel as at ease with the process and trusting your site.
May 5 Posted 4 years ago
It's good to hear people like you saying that rules on calls-to-action need to be updated. In my line of work, I've been constantly reminded tu position our banners on the top of the page. But with the advancement of smart phone and tablet communications, that rule of thumb really needs a second look.
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