Need Blog Ideas? Go Somewhere You’ve Never Been Before

KenMueller
Ken Mueller Owner/Partner, Inkling Media

Posted on July 17th 2013

Need Blog Ideas? Go Somewhere You’ve Never Been Before

2013 07 09 07.24.19 300x225 Need Blog Ideas? Go Somewhere Youve Never Been BeforeThe other morning I was out working on the back deck when my Android slipped out of my hand. It didn’t just slip and fall onto the deck. It had the audacity to fall sideways, and perfectly fit through the crack between two planks of wood on my deck; a feat I couldn’t do again if I tried!

Now, under my deck it’s a bit of  wasteland. Mostly dirt and weeds, and I’m fortunate that I’ve never had to go there. Usually I send one of the kids under there to retrieve errant baseballs that may or may not have been thrown by me.

Well, my kids weren’t around, so I had to get dirty myself and crawl on my belly, army style, under the deck to retrieve my precious Android. But while I was under the deck, I decided to investigate and ended up retrieving all sorts of things that had literally fallen through the cracks before we were even the occupants of this home.

I posted this picture of my found treasure on Facebook

2013 07 09 07.38.02 Need Blog Ideas? Go Somewhere Youve Never Been Before

The image got all sorts of comments, including one from my friend Andrew Steeley, who in his infinite wisdom, stated:

It’s a metaphor for finding blog post ideas.

Ah, he knows me well. And he’s right!

As I work with small businesses and nonprofit organizations, I often try to get them to buy into blogging as an important part of their online presence and marketing mix. And when they agree to get on board, that’s just the first step.  Deciding to blog is one thing, but actually starting the process can be daunting. Many often become paralyzed when it comes to generating blog ideas and content. You can’t write posts if you don’t have ideas or content.

So do what I did, and go somewhere you’ve never been. Don’t just think about your business the way you always do. Look at it from the viewpoint of your customers. Look at it from the outside in. Don’t just think about the public facing aspects of your business or organization. Use your blog to take your readers into other areas; take them behind closed doors, into the basement, under the porch. Explore things that even you have never explored before. Learn something new about your own business and share it with your readers. The stuff that I hauled out from under the porch told a bit of a story and gave me some hints about the previous occupants of my house. Perhaps what you find will help you tell some different stories.

And maybe you just need to leave the confines of your business altogether and take a walk around. Look for ideas anywhere: at home, on vacation, or while out to eat. They are there waiting for you to find them.

Where do you go when you need to generate new blogging ideas? Have you ever gone somewhere completely new for inspiration?

KenMueller

Ken Mueller

Owner/Partner, Inkling Media

The founder of Inkling Media, where he does social media and marketing for small and medium-sized businesses. He also is an adjunct professor at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.
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Comments

I think one of the worst things you can do which is something I am personally guilty of doing. This is being so involved in social that you forget to step outside of the Net and back into the non-net world.  You were right in making the point that they are there waiting.....it is just up to us to find them.

 

Thank you for the reminder.

Great points in a quite personal post. Liked It.