- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Need a Plan for a New SEO Direction? How to Get Started
Posted on August 9th 2013
It’s not always easy to say that you need to change direction when it comes to something in your business, but once you make that decision it’s important to hit the ground running. A redirection means something just isn’t working, and if that something is your SEO then you don’t have time to waste. It takes several months before you see SEO results, so the faster you can get on track, the better.
Of course, easier said than done. Creating an SEO strategy isn’t easy, so creating a completely new, redirected SEO strategy is definitely no easy road. After all, you did what you thought was right the first time. Now what?
The Pre-Redirection Plan Groundwork
It’s first important to understand that you can actually redirect your pages if you are moving domains or doing maintenance on your site; however this article discusses changing your entire SEO strategy altogether. Coincidentally, this might involve some redirects.
Below are a few steps you should take as you gear up to make a change to your SEO efforts:
1. Identify what is working and what is not.
Create a list of things that are not going the way you would like, a list of things you’re happy with, and then a list of things that you’re unsure about where they fall on the scale. Try to include every little aspect of your SEO strategy into this list. This will help you determine in the future what you need, what you need to alter, and what you need to completely delete. Don’t leave anything out!
2. Talk with your SEO staff or whoever is working with your SEO.
If you have someone or a team of people in charge of your SEO efforts or you work in an SEO department with others, don’t forget to get their insight. This is where any new ideas will start to surface so you can move on to something better.
3. Research and talk with real experts about another avenue.
This is the big question. You need to take what you know isn’t working and what you know is working and then see what needs to be added to create a really successful strategy. In this case, it helps to talk with an SEO company or expert who specializes in creating new SEO plans for companies that need a change. There are tons of different ways your current efforts might need to be changed, so it’s tough to list them all out here, but it’s all about customization. Find someone who deals with many different types of situations and let him/her help you create something specific.
Putting Your New SEO Plan Into Action
Fist, you have to know what your goals are and how you’re going to get there (easier said than done). As discussed above, this is going to completely depend upon your business and what your business needs.
Second, DO NOT begin jumping into your plan without consulting an expert. Your first try is okay, but when you’re doing a major redirect, it’s time to seek outside help.
Third, make sure you know how you are going to measure your SEO results. Use Google Analytics to see how you are doing overall, but look into tools for more specific SEO tactics such as link building or even social media success.
The Aftermath of an SEO Redirection
Of course, even SEO changes don’t always work. You need to be patient and wait a few months to see solid results (this cannot be stressed enough), but if you’re finding that you’re in no better shape than before, it’s probably time to change your direction once again. In most cases, this simply means changing SEO companies or hiring a few new SEO brains to help.
It’s also important to remember that it’s very common for companies to have to change their SEO strategy. Most successful efforts follow Google Webmaster guidelines and Matt Cutts videos, but as we know, Google can change what they want at any time. As Google changes, your SEO strategies change. In other words, it’s completely normal to feel like you need to redirect your strategy again and again and again.