You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
New Facebook Offers for Businesses
Posted on May 19th 2012
Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem. Currently the functionality being released is to a limited number of Facebook Business Pages, but will eventually be available to select types of businesses. We have seen this option become available for clients with Local Business Pages and it is currently free to use. Facebook has created a help section to guide administrators and fans through the offer process, and tips for creating successful offers. Here is a preview of how to set up a Facebook Offer, and the types of options available.
To create a new Facebook Offer, Page Administrators will simply select the offer option (if available) from the post dropdown box:
Each offer contains fields for a Headline, Thumbnail Image, Number of claims, Expiration date, and Terms and Conditions:
- Headline text: 90 characters
- Terms and conditions text: 900 characters
- Offer image size: 90 x 90 pixels, non-square images will be cropped to a square
You can also select who the target audience is for the Offer:
Once published, fans will then be able to see your Facebook Offer in their newsfeed and on the company’s Timeline. By selecting “Get Offer” a prompt will appear letting them know the offer has been sent to the email address associated with their Facebook account.
Facebook recommends tracking offers with an internal sales/redemption code, purchasing a sponsored story to promote it, making sure the staff is educated and aware of the offer details, and creating deals that have a high perceived value to encourage sharing activity.