Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. That’s why we created an infographic on the new four-step social marketing framework you need to drive real results for your brand.

Take a look at our infographic below and start using Discovery-Interaction-Transaction-Endorsement (DITE) to measure results and build better relationships with consumers to turn casual fans into brand advocates. Then download our latest white paper, 6 Best Practices to Get the Most from Your Facebook Presence, for more ways to maximize your social marketing returns!


Join The Conversation

  • Stephen Tamlin's picture
    Nov 30 Posted 2 years ago Stephen Tamlin

    Have to say Errol I think a framework is a brilliant idea to try and maximise ROI on Social Media. And I really like the Infographic.

    I'm actually currently creating a framework at Branching Out Europe to allow our clients to easily understand what needs to be done in order to maximise ROI with Social Media. I work with B2B SME's and in that envoronment measurables are so important so I think maybe a framework with more depth then the 'DITE' framework is needed.

    Idea's like this are great though, they allow people to learn and build their own ideas, so thanks a lot


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