Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. That’s why we created an infographic on the new four-step social marketing framework you need to drive real results for your brand.

Take a look at our infographic below and start using Discovery-Interaction-Transaction-Endorsement (DITE) to measure results and build better relationships with consumers to turn casual fans into brand advocates. Then download our latest white paper, 6 Best Practices to Get the Most from Your Facebook Presence, for more ways to maximize your social marketing returns!

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Join The Conversation

  • Stephen Tamlin's picture
    Nov 30 Posted 2 years ago Stephen Tamlin

    Have to say Errol I think a framework is a brilliant idea to try and maximise ROI on Social Media. And I really like the Infographic.

    I'm actually currently creating a framework at Branching Out Europe to allow our clients to easily understand what needs to be done in order to maximise ROI with Social Media. I work with B2B SME's and in that envoronment measurables are so important so I think maybe a framework with more depth then the 'DITE' framework is needed.

    Idea's like this are great though, they allow people to learn and build their own ideas, so thanks a lot

     

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