A New Framework for Quantifying Social Media Investments [Infographic]

Errol Apostolopoulos
Errol Apostolopoulos Vice President, Moontoast

Posted on November 29th 2012

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. That’s why we created an infographic on the new four-step social marketing framework you need to drive real results for your brand.

Take a look at our infographic below and start using Discovery-Interaction-Transaction-Endorsement (DITE) to measure results and build better relationships with consumers to turn casual fans into brand advocates. Then download our latest white paper, 6 Best Practices to Get the Most from Your Facebook Presence, for more ways to maximize your social marketing returns!

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Errol Apostolopoulos

Errol Apostolopoulos

Vice President, Moontoast

Errol Apostolopoulos is the VP of Product at Moontoast, a leading social marketing, social commerce and analytics company. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”. Errol leads product management and strategy for Moontoast’s delivery of innovative social commerce solutions.

Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider of e-Commerce solutions, where he provided Mobile and Social Commerce innovation, thought leadership and strategy for IR100 clients. Errol also founded and led an angel-backed media/entertainment venture delivering original content programming via TV, web and physical entertainment venues. He successfully sold the venture to private investors in 2007.

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Comments

Stephen Tamlin
Posted on November 30th 2012 at 9:20AM

Have to say Errol I think a framework is a brilliant idea to try and maximise ROI on Social Media. And I really like the Infographic.

I'm actually currently creating a framework at Branching Out Europe to allow our clients to easily understand what needs to be done in order to maximise ROI with Social Media. I work with B2B SME's and in that envoronment measurables are so important so I think maybe a framework with more depth then the 'DITE' framework is needed.

Idea's like this are great though, they allow people to learn and build their own ideas, so thanks a lot