Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. That’s why we created an infographic on the new four-step social marketing framework you need to drive real results for your brand.
Take a look at our infographic below and start using Discovery-Interaction-Transaction-Endorsement (DITE) to measure results and build better relationships with consumers to turn casual fans into brand advocates. Then download our latest white paper, 6 Best Practices to Get the Most from Your Facebook Presence, for more ways to maximize your social marketing returns!
Errol Apostolopoulos is the VP of Product at Moontoast, a leading social marketing, social commerce and analytics company. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”. Errol leads product management and strategy for Moontoast’s delivery of innovative social commerce solutions.
Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider of e-Commerce solutions, where he provided Mobile and Social Commerce innovation, thought leadership and strategy for IR100 clients. Errol also founded and led an angel-backed media/entertainment venture delivering original content programming via TV, web and physical entertainment venues. He successfully sold the venture to private investors in 2007.