A New Framework for Quantifying Social Media Investments [Infographic]

Errol Apostolopoulos
Errol Apostolopoulos Vice President, Moontoast

Posted on November 29th 2012

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. That’s why we created an infographic on the new four-step social marketing framework you need to drive real results for your brand.

Take a look at our infographic below and start using Discovery-Interaction-Transaction-Endorsement (DITE) to measure results and build better relationships with consumers to turn casual fans into brand advocates. Then download our latest white paper, 6 Best Practices to Get the Most from Your Facebook Presence, for more ways to maximize your social marketing returns!

Errol Apostolopoulos

Errol Apostolopoulos

Vice President, Moontoast

Errol Apostolopoulos is the VP of Product at Moontoast, a leading social marketing, social commerce and analytics company. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”. Errol leads product management and strategy for Moontoast’s delivery of innovative social commerce solutions.

Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider of e-Commerce solutions, where he provided Mobile and Social Commerce innovation, thought leadership and strategy for IR100 clients. Errol also founded and led an angel-backed media/entertainment venture delivering original content programming via TV, web and physical entertainment venues. He successfully sold the venture to private investors in 2007.

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Stephen Tamlin
Posted on November 30th 2012 at 9:20AM

Have to say Errol I think a framework is a brilliant idea to try and maximise ROI on Social Media. And I really like the Infographic.

I'm actually currently creating a framework at Branching Out Europe to allow our clients to easily understand what needs to be done in order to maximise ROI with Social Media. I work with B2B SME's and in that envoronment measurables are so important so I think maybe a framework with more depth then the 'DITE' framework is needed.

Idea's like this are great though, they allow people to learn and build their own ideas, so thanks a lot