Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A New Framework for Quantifying Social Media Investments [Infographic]
Posted on November 29th 2012
With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. That’s why we created an infographic on the new four-step social marketing framework you need to drive real results for your brand.
Take a look at our infographic below and start using Discovery-Interaction-Transaction-Endorsement (DITE) to measure results and build better relationships with consumers to turn casual fans into brand advocates. Then download our latest white paper, 6 Best Practices to Get the Most from Your Facebook Presence, for more ways to maximize your social marketing returns!