You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

New Framework for Social Media Analytics [Infographic]

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.

 

 

Share your insights!

We built this framework to help marketers harness social insights for business value. What metrics do you use? Do you use a different framework? Share your insights with us and our community on Twitter by tweeting to #AwarenessTips.

 

Mike Lewis

@bostonmike

Join The Conversation

  • Denysedd's picture
    May 12 Posted 3 years ago Denysedd

    Thanks for including several departments in this Infographic. The customer is the responsibility of everyone in the company, not just marketing and this brought that fact home really well.

    However, are there not other departments that could also benefit from their own metrics too?

    I shall steal with pride and share with all my followers on C3Centricity.

    Thanks again.

  • CLBlack425's picture
    Apr 26 Posted 3 years ago CLBlack425

    I really like these metrics and formulas; thank you. Another that I've started using recently is rate of engagement. For our blog, I use all my "engagements" (for example, Facebook likes + blog comments) and divide it by our number of unique visitors. Have you seen this before? Do you have any benchmarks for this or the formulas you provided?

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