May 12 Posted 3 years ago
Thanks for including several departments in this Infographic. The customer is the responsibility of everyone in the company, not just marketing and this brought that fact home really well.
However, are there not other departments that could also benefit from their own metrics too?
I shall steal with pride and share with all my followers on C3Centricity.
Apr 26 Posted 4 years ago
I really like these metrics and formulas; thank you. Another that I've started using recently is rate of engagement. For our blog, I use all my "engagements" (for example, Facebook likes + blog comments) and divide it by our number of unique visitors. Have you seen this before? Do you have any benchmarks for this or the formulas you provided?
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...