May 12 Posted 4 years ago
Thanks for including several departments in this Infographic. The customer is the responsibility of everyone in the company, not just marketing and this brought that fact home really well.
However, are there not other departments that could also benefit from their own metrics too?
I shall steal with pride and share with all my followers on C3Centricity.
Apr 26 Posted 4 years ago
I really like these metrics and formulas; thank you. Another that I've started using recently is rate of engagement. For our blog, I use all my "engagements" (for example, Facebook likes + blog comments) and divide it by our number of unique visitors. Have you seen this before? Do you have any benchmarks for this or the formulas you provided?
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...