New Framework for Social Media Analytics [Infographic]

Posted on April 19th 2012

New Framework for Social Media Analytics [Infographic]

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.

 

 

Share your insights!

We built this framework to help marketers harness social insights for business value. What metrics do you use? Do you use a different framework? Share your insights with us and our community on Twitter by tweeting to #AwarenessTips.

 

Mike Lewis

@bostonmike

mlewis1

Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at [email protected] (GO SOX!)

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Comments

CLBlack425
Posted on April 26th 2012 at 1:20PM

I really like these metrics and formulas; thank you. Another that I've started using recently is rate of engagement. For our blog, I use all my "engagements" (for example, Facebook likes + blog comments) and divide it by our number of unique visitors. Have you seen this before? Do you have any benchmarks for this or the formulas you provided?

Denysedd
Posted on May 12th 2012 at 5:03AM

Thanks for including several departments in this Infographic. The customer is the responsibility of everyone in the company, not just marketing and this brought that fact home really well.

However, are there not other departments that could also benefit from their own metrics too?

I shall steal with pride and share with all my followers on C3Centricity.

Thanks again.