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May 12 Posted 2 years ago
Thanks for including several departments in this Infographic. The customer is the responsibility of everyone in the company, not just marketing and this brought that fact home really well.
However, are there not other departments that could also benefit from their own metrics too?
I shall steal with pride and share with all my followers on C3Centricity.
Apr 26 Posted 2 years ago
I really like these metrics and formulas; thank you. Another that I've started using recently is rate of engagement. For our blog, I use all my "engagements" (for example, Facebook likes + blog comments) and divide it by our number of unique visitors. Have you seen this before? Do you have any benchmarks for this or the formulas you provided?