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While talking about LinkedIn Recommendations yesterday with a small group of new business owners I discovered that they were unable to easily find the Recommendation link on their profile.
It was visible on my profile but not on theirs. I finally realized that with LinkedIn’s June 9 change to the Top Navigation, the link to add or manage Recommendations had been moved to a much less prominent location under Privacy & Settings.
While having Endorsements on our LinkedIn profile may be nice to see, the real value of them is questionable. After all, it’s not unusual to have someone endorse you who has no real way of knowing if the skill they’re endorsing you for is actually a skill you possess.
Most of us with a LinkedIn profile have received such endorsements and wondered at them. Don’t get me wrong, I’m happy to have people add their endorsement of my skills to my profile. But, in the overall scheme of things, I’d much rather have a Recommendation with some meat on it to add to my profile!
If you already have recommendations on your profile you likely won’t notice the difference because for you the information is still readily available on your profile.
But for those new to LinkedIn or wanting to invite a recommendation you have to do a bit of digging to find it. The image below will help walk you through the process.
Sue is the founder and CEO of GrowingSocialBiz. GrowingSocialBiz provides website and social media services to micro and small business. Sue also writes on topics related to branding, customer service, employee engagement, online presence and social media. Her articles are published on the GrowingSocialBiz blog, on LinkedIn and on the Nimble blog.