Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Tonight at an event strictly for developers in San Francisco, Twitter announced an expansion of the preexisting Twitter Cards to include three new types of Cards: App, Product, and Gallery, as well as a new feature for mobile apps: Deep-linking.
A blog post by Head of Platform Jason Costa describes mobile app deep-linking as "A new feature that closes the loop between content creation, content discovery and app downloads." In this new feature, users will either be given the option to view content from a tweet in the relevant app (specified by publisher), or be provided with a link to download the app.
As far as the new cards go: App will offer publishers the ability to display selected information from their Google Play or App Store entries. Product gives tweets an image and a description as well as custom fields, and Gallery will be for tweets containing more than one picture.
Costa said that currently over 10,000 developers use Twitter Cards in their original formats: summary, photo, and player/video. He also said, "The new Cards system lays a foundation that will make it easier for us to develop more types of Cards in the future and allow for greater customization by publishers and developers."
Do you already use Twitter Cards? Will this update give you more opportunities to share content? Let us know in the comments.
Image credit: Twitter
Adam was the managing editor for Social Media Today.