Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
New YouTube Channel Design: What You Need To Know
Posted on February 7th 2013
On February 4th, YouTube announced a new Channel design. Though it is currently in limited beta, the new design will soon be available to all users. YouTube Channel design refreshes are nothing new – and typically frequent. However, this update includes the addition of two significant features that were previously unavailable. Here’s the lowdown.
On the homepage of your YouTube Channel, you now have the ability to feature a “trailer” to users who are not yet subscribed to your Channel. Currently, you can specify a “featured video” that takes up a majority of the space on a Channel homepage above the fold. The downside is that this featured video is visible to all users. The Channel Trailer, however, is a good way to entice non-subscribers to subscribe to your Channel.
Consider creating a Channel Trailer now so that it’s ready to go when the new design hits your account. Check out an example of a Channel Trailer on iJustine’s Channel. You can see that she does a good job of welcoming non-subscribers and giving them a taste of the kinds of videos that she produces and uploads to her YouTube Channel.
Channel Art allows you to upload a branded banner image that sits at the top of your YouTube Channel. Previously, only YouTube Partners and non-profits had the ability to upload a banner image. With the new Channel update, all users will be able to take advantage of Channel Art. This banner image is even optimized for mobile viewing, and automatically displays social buttons if you have other networks connected to your account.
YouTube has created a comprehensive guidelines document to Channel Art in their Help section.
It appears as though background images are falling out of favor with YouTube. Luckily, Channel Art represents a new standard in terms of a defined fit and feel for all Channels. Log in to your YouTube account frequently to see if the new design layout has been applied to your Channel!
In a separate blog post, YouTube also announced that all users now have the ability to bulk edit video settings like privacy, tags and monetization. This is a huge usability upgrade, especially in cases where multiple videos need to be assigned the same keyword tags. Considering the increased visibility and importance of tags on the new Channel designs, video producers should take a look at all of their tags and make adjustments as needed. The Bulk Actions feature is currently available to all YouTube users.