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Jul 15 Posted 1 year ago
I was curious why you didn't say more about the actual "presence discovery" process? Before one can compare "social media assets" to "company goals and metrics, doesn't the company have to know it has a comprehensive inventory of those assets? Unless we are talking about a small company with localized staff and low turnover, we've found that the "inventory of known assets" does not match the "inventory of existing assets". Turnover, shiny-object-syndrome, rogue employees can all result in social media assets linked to a company's brand which are not in the official inventory -- usually a spreadsheet.
Shouldn't a company's audit start with an internal and external discovery first? Or do you think that it is not a significant issue?
Otherwise, I think you're post contains solid, practical advice.