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Understanding the role of a chief marketing officer in 2014 isn't easy. There’s the digital marketing landscape taking over on one front, and ever-growing corporate accountability on the other. Customers have taken control of the brand conversations and the rules of marketing are changing. What used to work 10 years ago isn't as effective anymore.
Then of course, there are the leadership and staffing problems that come with all of it, as well as the business of creativity itself. Uberflip's latest visual explores the key traits and trends that define modern CMOs. Take a look!
Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.