Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

The Not-So-Secret Formula of the Modern CMO [INFOGRAPHIC]

Understanding the role of a chief marketing officer in 2014 isn't easy. There’s the digital marketing landscape taking over on one front, and ever-growing corporate accountability on the other. Customers have taken control of the brand conversations and the rules of marketing are changing. What used to work 10 years ago isn't as effective anymore.

Then of course, there are the leadership and staffing problems that come with all of it, as well as the business of creativity itself. Uberflip's latest visual explores the key traits and trends that define modern CMOs. Take a look!

Join The Conversation

Upcoming Webinars

Whitepapers

  • April 24, 2015
    Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
  • April 10, 2015
    With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...