- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Online Resources for Web Design Usability and User Experience Testing
Posted on May 6th 2014
User Experience (UX) testing is an essential part of a website redesign. The term UX refers to the ease with which your average visitor is able to use your website to achieve their goals based on a number of factors. These include:
- Learnability — How easily new users are able to achieve their goals during a first visit to your website.
- Memorability — is how easy it is for a user to come back to using your website after they have been away from it for a period of time.
- Efficiency — The speed with which users are able to complete unfamiliar tasks.
- Satisfaction — The extent users like the website redesign.
- Errors — The number of errors the average user makes and the severity of these errors, including how easily the user is able to recover.
If a website redesign falls short in any of the above, the likelihood of users returning to the site diminishes, particularly if they can access a similar site that offers the same tools and information with a more advanced user experience.
Running your own usability tests after a website redesign is one of the best ways to determine how users are interacting with your site and to pin-point where potential problems may lie. There are a number of resources online that offer usability testing services.
Ranging from free to premium, these tools are much more effective at ensuring your website redesign is successful than relying on your own intuition. Whatever you choose, it is important that it works on your website and will provide you with relevant data. The following are some top choices to suit a variety of budgets.
This robust system allows you to obtain videos of users speaking their thoughts as they use your website. You can specify tasks that you would like the user to accomplish like "find open hotel rooms for next weekend" or "place a pair of sunglasses in your shopping cart" and watch their results. The videos are a great format to hear feedback and issues directly from the tester. Testing with this platform runs $49 per test participant.
Ethnio is a hub for tools like Usabilla, Optimal Workshop, UserTesting.com, and GoToMeeting. It works by soliciting the help of visitors of your website to help you with research. You also have the option to offer incentives to increase participation.
With the free plan, you will receive up to 10,000 page views per month and 250 response. Paid packages are also available beginning at $49 per month, for which you gain 100,000 page views and 500 responses. The most expensive plan, at $299 per month, provides you with over 1 million page views, unlimited responses, and some additional features.
For an entirely different approach to usability testing, you may like CrazyEgg. With this plugin, you receive heat maps to examine how users interact with your website. The service also provides in-depth analysis of site activity with scroll maps, confetti (to categorize clicks), overlay reports, and list reports.
The basic plan begins at $9 per month, which provides you with daily reporting for 10,000 visits and up to 10 active pages. The most popular choice is the Plus plan, which, for $49 per month, you receive hourly reports on up to 100,00 pages and 50 active pages along with advanced filtering and mobile heat maps.
Mouseflow takes mouse tracking to the next level by allowing you to watch live recordings videos of how your users interact with pages. All you need to do is install a line of code, which will record every mouse movement and click made by visitors to your site. At no cost, you can receive up to 100 recordings per month. If you're interested in increasing conversion, this tool provides the all the insight you need into lead behavior.
Any of these tools may be right for you, but it's what happens next that is key. After you have received the results of your website usability tests, you should take note of any issues that the tests had in common.
Pay attention to the amount of time it took your users to complete various tasks and note any feedback you have been given by the testers about things they disliked or found confusing. Then make those changes happen! Your users and future customers will thank you for your dedication to providing them the best online experience possible.