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Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media
Posted on June 19th 2014
Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships—whether in books, movies, or reality. The naïve pig and prolific spider in, “Charlotte’s Web.” The wealthy, obnoxious woman and struggling carpenter in the movie, “Overboard.” Oil and vinegar or dry wine and steak. We close the book and leave the movie imagining happily ever after. We enjoy contrasting tastes that complement one another. In other real-life scenarios, it’s much more complicated.
Take the connection between regulation and compliance and enterprise social media. They seemingly repel one another. But by embracing differences and making compromises, this relationship can work harmoniously. And we don’t have to dream about it.
That’s why we invited Joanna Belbey, Social Media and Compliance Specialist for Actiance, Inc., Tom Chernaik, CEO of Command Post, and DeShelia Spann, who directs employee advocacy initiatives as the Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry. Join us to explore enterprise social media strategy for regulated businesses on Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
In the meantime, believe that everything turns out the best in the end for regulation and compliance and enterprise social media.
A Match Made in Cyberspace
Belbey knows a thing or two about marrying this unlikely pair, as she helps regulated firms use social media effectively while complying with rules and regulations. She is an enthusiastic user of social media herself (follow her on Twitter @belbey), with a background that includes leading the development and delivery of more than 350 educational programs per year for Financial Industry Regulatory Authority (FINRA).
Spann is no stranger to playing matchmaker for regulation and compliance and enterprise social media either. Through the Eaton Brand Advocacy Program, employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various social channels. Follow her on Twitter @DeSheliaSpann where she shares digital marketing insights and news. To read about her views on social marketing and the changing trends, check out her personal blog, Life UnDoc’d.
Chernaik has been on the cutting edge of social compliance since 2009, when he started his company to help leading brands, agencies, bloggers and other social media users comply with the FTC, SEC, FINRA, FDA and compliance needs. Follow him on twitter @CMPLYTom where he shares how transparent communications by brands and their advocates help to build trust, engagement and ROI.
The Antagonists of Cyberspace
The antagonists…er…regulators of the relationship between regulation and compliance and enterprise social media, are the necessary watchdogs in regulated industries, such as banking, financial, healthcare, food, and government. And there’s not just one antagonist…er…regulating body. They include:
They’re the ones who cause you to second-guess the relationship between your regulated business and social media. Do you allow every employee to post on behalf of your brand? How do you manage risk amidst a sea of posts, comments, and tweets while keeping it conversational? Can your regulated company benefit from going social?
To answer these questions, we’ll explore an enterprise social media strategy for regulated organizations. Belbey, Chernaik and Spann will discuss aligning your social media strategy with your business goals; educating the C-suite and partners on social enterprise opportunities, objectives, risk management, and implementation; selecting the tools to monitor social exchanges and customer feedback; assigning a team to own, manage, and train employees on the social program; establishing a clear social media policy that incorporates existing company communications, HR guidelines, and industry regulations; creating an ongoing training program that integrates brand management; and measuring the success of your social media strategy, as well as overhauling.
Now it’s your turn to get ready and see for yourself the union of this couple on our complimentary webinar. It will get you on the right course toward preparing an enterprise social media strategy for your regulated business.
Register for the free webinar by clicking here. You’ll register and then be redirected to a “Registration Complete” page and as well as get an email confirmation with more details, which include a meeting notice and the option to add it to your calendar. If you have any questions or problems, please contact us at mailto:firstname.lastname@example.org.
We highly recommend adding it to your calendar. Come Tuesday, June 24, at noon, you probably won’t remember where to go for the webinar. Then you’ll miss the happy ending of how regulation and compliance and enterprise social media accept one another, give and take, and ride into the cyber-sunset together.
Here is the link again to register for our webinar (because you may have overlooked it twice above). We look forward to seeing you then. And Paul Gillin, will be the moderator, taking questions throughout the hour-long webinar.