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Optimizing Your Content: Tips for a Successful Website
Posted on October 13th 2012
Building content for search engine optimization is how your website receives more attention from search results. The more relevant your content is, the better your page rank will be. However, there are those on the Internet who think that stuffing keywords into content helps your ranking. According to Google, that is actually a way to hurt your placement in search results.
Through a bit of trial and error, you could eventually find what works best for your website. This could lead to a slow development of your site as you have to constantly change your content. What are some ways to improve the content of your website from a SEO perspective?
Many are tempted to copy-and-paste content lifted from a similar website. Not only will this hurt your website’s reputation, but it could also lead to plagiarism and intellectual property lawsuits. Keep the content as unique as possible.
Don’t pack your keywords into your content so that it doesn’t read well. Search engines such as Google analyze content before and after keywords in order to determine relevancy. If the content isn’t relevant to the keyword, then it scores lower. A good average to have is around 5% or less for a keyword-to-content ratio.
Too long of an article could lose the reader’s attention. People like to find the point as soon as possible. Articles ranging in the 500 word area tend to work the best. For pages that need far more than 500 words, try to break the information up well enough so that the reader can find the content he or she needs.
Break up your content in easy to read, three to four sentence paragraphs. This helps the reader skim through the content to find the point that he or she is looking for.
Many grammatical and spelling mistakes plague the Internet. Proofreading your content could alleviate mistakes or embarrassing texts that doesn’t impact the professionalism of your website well. People are more likely to take your site serious if the content is well written.
Too Many Syllables :
The majority of those who browse the Internet want a quick and easy read. They aren’t interested in how large your vocabulary is. Your visitors just want the point of the content.
Stick to Your Niche:
Keep your content relevant to your website’s purpose. If your website is about boating in the Amazon, having content about Yellowstone steam-pots might confuse your visitors.
Optimizing your content doesn’t mean you have to sacrifice quality in order to score well in search engines. Many times, a natural flow of content relevant to the subject matter works surprisingly well. All you need to remember is to keep it simply, relevant, and well written.