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Optimum Facebook Posting Times

facebook marketing tipsTiming is everything, they say, and that premise may apply to social media platforms like Facebook as well. Can timing your posts help increase your return on investment?

According to Buddy Media’s study “Strategies for Effective Wall Posts: A Timeline Analysis,” the time that you post content on Facebook can make a big difference in the response you get from your online community. The research uses data from 1,800 of the largest brand pages on social media from April 1 to May 31 this year.

Here are some key points that the report uncovered:

Wednesdays Are Worst

The worst time in the week to post or advertise on Facebook is on Wednesdays. During Wednesday, users interact at lower rates than on other days of the week. On average, they will only share, comment or like your posts at 7.4 percent below the average interaction rate for the whole week.

Weekends Are Best

The best times to post content are on Saturdays and Sundays, as the weekend appears to stimulate more interaction between Facebook users. Brand posts during these days experience an average 14.5 percent improvement in likes, shares and comments.best facebook marketing days

Wrong Approach

Interestingly, the study found that currently most companies are posting at the wrong time. Wednesday is the most common day for brands to post on Facebook, while they only post about 14 percent of their content on weekends. To some extent, this makes sense, as companies generally take the weekend off.

Weekend Advertising

Advertising and consulting content during the weekends receives 69 percent more interaction although brands typically only post about 11 percent of these types of posts on Saturday and Sunday.

Industry Variation

Some industries, however, do not follow the general pattern, according to the study. For example, Monday appears as the best day for “general retail” brands, while the “clothing and fashion” industry have the best results on Thursdays.

Post During Daytime

Currently, brand marketers are also making the mistake of posting too much during the night. The research shows that Facebook users interact more to content posted during daylight hours. The best hours for posting are between 8 a.m. and 7 p.m., while 8 p.m. to 7 a.m. are “non-busy” hours. Buddy Media suggests that people are more likely to use social media when they are at work.

Limit Posting

Brands should not post too much content, as this appears to hinder interaction. The report states that between one and two posts a day gets a 19 percent better response than posting three or more posts a day. According to the study, this may result from Facebook’s newsfeed optimization algorithm penalizing excessive posting.

Not Too Verbose

According to Buddy Media, it is best to limit text postings to no more than 80 characters. This limit is much lower than even Twitter’s 140-character cutoff. The report says that posts under 80 characters receive 23 percent more interaction than longer posts. Currently, about 75 percent of Facebook posts exceed this length. The report also found that posting a picture improves results. A photo post gets a 39 percent higher interaction rate than the average post. Text only posts receive a 12 percent higher interaction rate while video and link posts perform below the average interaction rate.

Ask Questions

One of the best ways to get responses on Facebook is to ask questions. A post with a question generated a 92 percent higher comment rate than non-question posts.


Buddy Media suggests that links should give the user an idea of what to expect if they click through to the page. For example, use something like “sales.com/shoes.”

Call To Action

In the same say that asking a question prompts responses; it is also effective to ask users to perform an action. For example, a post in which you ask others for comments is 3.3 times more likely to get comments than posts with no call to action. Posts asking others for “likes” are three times more likely to receive a like. A post that requests that others share the post is seven times more likely to receive a share than one without the same call to action.

Use Emoticons

Apparently emoticons like :D and :P are highly effective and get about twice the response rate as other emoticons. In general, posts with emoticons get a 52 percent higher interaction rate than those without emoticons. The report shows that emoticons work best for the health and childcare industry followed by food and beverage brands.

The Buddy Media study shows that most brands are not posting during optimum weekdays or during the right time of the day. They could significantly improve results by changing posting times and by taking other steps like asking questions frequently to your social media trainers.

Join The Conversation

  • May 15 Posted 4 years ago TrulyOrganized

    If you look at the actual data from both studies, the Buddy Media study is broken down by industry.  There are industries in which Wednesday is the optimal day to post.  However, overall data concluded that Wednesday was not a good day when averaged among all industries.  

    Bitly doesn't explain exactly who they analyzed and when.  They could have taken data from only themselves.  Buddy Media explained they analyzed data from 1,800 Facebook pages from the world's largest brands.  They also explained what criteria were included and what was excluded.  No such explanation from Bitly which makes the Bitly study somewhat less reliable.  The best way to handle this kind of information is for you to go to the actual studies yourself.

    For instance, in this post there is misinformation under "Post During Daytime."  That conclusion was not correct according to the Buddy Media study results (see my comment below).  Of course, if you're a small business your data will look different than that of a large brands analyzed in the Buddy Media study so it's always best to analyze your own data.  Always remember, these are general guidelines, not absolute truths.

  • May 15 Posted 4 years ago TrulyOrganized

    I know this comment is a little late in coming but I just came across your post.  Your conclusion under "Post During Daytime" is incorrect.  I'm looking at the results of the study and on page 14 it states, "Brand posts published between 8 PM and 7 AM, which are defined as "non-busy hours," receive 14% higher interaction than those that post between 8 AM and 7 PM, which are defined as "busy hours."  Your conclusion is suggesting that people interact on Facebook more during the daytime when they're supposed to be at work ... which is highly likely but not evidenced by the study.  You should probably add a correction to your post since a lot of people don't read comments and it would be shame to be giving them misinformation.

  • Nov 27 Posted 4 years ago Robert Barrett

    I'm curious, if the whole world has over 75 different time zones, then how does it follow that any time, or even day, is best?

  • Oct 22 Posted 4 years ago mediasocialmonkey Call To Action -------------------------------------------------------------------------------Hey Brandon, Great Article! Here is an app that addresses the need to ask for comments. Wth this app www.hifiveapp.com you can respond to your fans comments with your own message 24/7. You wrote (and you are 100% correct!): "In the same say that asking a question prompts responses; it is also effective to ask users to perform an action. For example, a post in which you ask others for comments is 3.3 times more likely to get comments than posts with no call to action. Posts asking others for “likes” are three times more likely to receive a like. A post that requests that others share the post is seven times more likely to receive a share than one without the same call to action." Thanks. msm
  • Oct 15 Posted 4 years ago zoommarketing


    The article above in Social Media Examiner says Weds at 3 pm is the best time to post on Facebook.  Your article says Weds are the worst. Which is correct?

  • Elanora's picture
    Oct 12 Posted 4 years ago Elanora

    I don't quite agree with your #2 "Weekends are the best", solely judging by my own experience. Do you really get more likes on weekends? I'm curious. As to the right timing it's definitely a great observation. I experimented with my posting timing and finally found the peak and it's never weekends.

  • Oct 10 Posted 4 years ago Adam Bowling

    From my own use, I would expect that Sat and Sun would be out.  I almost never check facebook on the weekends.  I have noticed that many Youtube partners post on Mon, Tues, and Thurs but not weekends and Wed and Fri.

  • RayDennis's picture
    Oct 10 Posted 4 years ago RayDennis

    Good timing is important, however, you have to analyze the specific engagement patterns of YOUR BRAND'S/CLIENTS' audience to really understand when/what to post. Every brand/client is different.

  • Oct 10 Posted 4 years ago lindzee

    In every other study I've read (bitly being the most recent), they've stated that Wednesday is the best day to post. Where's the disconnect?

  • Oct 9 Posted 4 years ago DMIB

    Thank you for the post, I totally thought the timing wasn't like that. For example I would thinkg during the week is the best time to post and not weekends as people are with families out and not paying that much .attention to facebook. Thank you for the tips, very good to know all this,

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