The Oscars on Social Media Visualized [INFOGRAPHIC]

Daniel Zeevi
Daniel Zeevi Founder & CEO, DashBurst

Posted on February 25th 2013

The Oscars on Social Media Visualized [INFOGRAPHIC]

The Oscars are Hollywood's biggest night for celebrating achievements in film and the reaction this year on social media was at an all-time high in volume. What's amazing to see is that people both at home and celebrities in attendance took to basically the same web forums to voice their opinions. So how did your favorite celebrities and films stack up social media sites like Facebook and Twitter this year? Fortunately, we have new data just released from Facebook, Twitter and Google to find out!

Twitter Reactions to the Oscars

twitter reactions to the oscars - dashburst There were over 8.9 million tweets on Twitter about the 85th Academy Awards with 2.1 million during the red carpet, and 6.8 million during the awards show.

The most talked about events during the show, based on tweets per minute include:

Best Picture award for Argo: 85,300 TPM

Adele performs “Skyfall”: 82,300 TPM

Best Actress in a Leading Role for Jennifer Lawrence: 71,600 TPM

Best Original Song for Adele: 64,000 TPM

Best Actress in a Supporting Role for Anne Hathaway: 60,400 TPM

 

Facebook Oscar Buzz

The buzz this year about the Academy Awards also reached an all-time high on Facebook. The "Oscars" received three times more mentions this year than in 2012. Les Miserables had the most likes of this year's top films but it was Django Unchained racking up the most mentions amongst its peers (people who were also likely to have liked Pulp Fiction). While Steven Speilberg's "Lincoln" didn't take home Best Picture, it was still a favorite for people ages 45 and up and history buffs (highly connected with the History Channel page). Of course Jennifer Lawrence was the most-talked about nominated actress. Best Picture "Argo" was the most talked about winner of the night, as mentions of the film grew by 2460% during Ben Afflecks acceptance speech, when mentions of the actor then also increased by 23,500%. Other moments of importance included Seth MacFarlan's impersonation of the Flying Nun, Mark Whalberg's appearance with Ted, the talking teddy bear and the musical performance by Best Original Song winner Adele. For the rest of the top moments from the Academy Awards this year on Facebook, check out their infographic below:

facebook oscars infographic 

Google Oscar Search Trends

And of course as the Oscars unfolded, people also took to the web to keep up with the action with Google providing search data from the event:

The Top 5 Most Searched Oscar Nominees

most searched nomineesIn the end, the Best Picture Winner "Argo" held just the #6 most searched spot with Jennifer Lawrence generating the most interest.  

The Top 5 Most Searched Red Carpet Dresses

most searched dresses Again Jennifer Lawrence's dress caught the most attention online followed by Anne Hathaway who won Best Actress in a Supporting Role. Google was able to accurately predict four out of the six winners based on search rankings. You can explore all the topics you're interested about on Google Trends and make sure to check out their neat recap of the year in film.  

 

Daniel Zeevi

Daniel Zeevi

Founder & CEO, DashBurst

Founder of DashBurst, Daniel is a social media scientist, web developer, graphic designer and author. He researches trends from the top industry leading resources to provide businesses with actionable intelligence to create viral websites and social media marketing campaigns. He is also a futurist and content curator always on the hunt for disruptive new technology, creative art and web humor.

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Comments

Joseph Haber
Posted on February 25th 2013 at 12:56PM

This is an outstanding and well written article.