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In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at the cutting edge of tech by leveraging augmented reality to help tell their brand story, and what that means for “The Internet Of Everything”. Blair lastly reveals the significance of social media and how an employee-driven company like Cisco utilizes these tools and thought leaders to amplify brand communications. Join us by clicking the video below. Enjoy!
Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.
Bryan was recently listed globally as the 43rd most talked about marketer by senior marketers in a report study via LeadTail. Bryan was also listed as #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. (full list).
Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention. Bryan has quickly become one of the country’s leading authorities on social strategy, earning a combined reach in his media outlets of over 100k+. In true social style, he loves to talk about it anywhere he can.