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Part Two: Risk vs Reward with Cisco CMO Blair Christie [VIDEO]
Posted on May 29th 2014
In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at the cutting edge of tech by leveraging augmented reality to help tell their brand story, and what that means for “The Internet Of Everything”. Blair lastly reveals the significance of social media and how an employee-driven company like Cisco utilizes these tools and thought leaders to amplify brand communications. Join us by clicking the video below. Enjoy!