Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Peer Index vs. Klout
Posted on May 17th 2011
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.”
It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.).
Say, for instance, I want to know who the authority is on tree frogs in Singapore, I can search that term and find 10 people who might fit my needs.
I take a look at Tree Frog Treks, because they have the highest peer index, to see if they have anything that might behoove my client who sells tree frog food.
Turns out, they are a “wild science adventure” camp for kids in the Bay Area. So they’re not in Singapore and they have nothing to do with real tree frogs. Which means, in about eight seconds, I discovered they’re not influential at all for my client.
Now, let’s say, I want to do the same thing on Klout. I search for “tree frogs Singapore” and I get a sad puppy who tells me he can’t find what I need. But if I look for tree_frog_treks, I get their Klout score, which really doesn’t tell me much, other than they have no real influence on Twitter.
So far, so good.
Now, let’s say I want to find public relations professionals in Chicago. Oh. Well, crap. It only brings up people who have “public relations” or “Chicago” in their Twitter name or handle. And Klout gives me the sad puppy again.
But, I can go through the back door, find a person (me) who talks about public relations and click on the topic from there.
Lo and behold, it gives me the top five results. The problem? The top five change every time you search so you have to keep going back to find your influencers.
It’s not a replacement to the old-fashioned developing relationships skill, but it does help you find the people who you should be connecting with fairly quickly. Right now it looks at Twitter, Facebook, LinkedIn, Quora, and three different blogs/websites to determine a person’s influence. Klout scores only Twitter and Facebook.
While it’s too early to say whether or not this is a tool everyone must use, it’s definitely a must-watch. Test it out next time you have to create an influencer list. I’ll bet you find some people you weren’t already thinking about adding to your campaign.