Learn how peers (and competitors) are wielding real-time marketing, where the pain points are, and how you might incorporate it successfully into your own business plan. Download now!

The Perfect Tweet [INFOGRAPHIC]

Tweets including photos have up to 35 per cent more retweets, according to new research by Twitter into effective tweets across verified accounts.

However, this is in stark contrast to what B2B brands are actually sharing. B2B Marketing’s recently published Social Media Benchmarking Report revealed 79 per cent of brands share written copy over social, despite only 34 per cent believing it to be ‘very effective’.

Meanwhile, video was listed as the ‘best type of content’ to share on social media, despite only 63 per cent actually sharing video clips.

So, how do you create the perfect ‘retweetable’ tweet? Basically you can’t. It’s not an exact science, it’s all down to experimentation. For example, after I followed all of Twitter’s rules to creating a retweetable tweet, my update (although mustering half dozen favourites) received less than half the retweets than its basic text-only counterpart.

In order for brands to succeed on social media, marketers need to take on board this information, keep track of their social activity, draw up reports and then tailor updates to what best suits their audience. Because, after all, every audience is different.


social media marketing, b2b marketing,

Join The Conversation

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...