Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Tweets including photos have up to 35 per cent more retweets, according to new research by Twitter into effective tweets across verified accounts.
However, this is in stark contrast to what B2B brands are actually sharing. B2B Marketing’s recently published Social Media Benchmarking Report revealed 79 per cent of brands share written copy over social, despite only 34 per cent believing it to be ‘very effective’.
Meanwhile, video was listed as the ‘best type of content’ to share on social media, despite only 63 per cent actually sharing video clips.
So, how do you create the perfect ‘retweetable’ tweet? Basically you can’t. It’s not an exact science, it’s all down to experimentation. For example, after I followed all of Twitter’s rules to creating a retweetable tweet, my update (although mustering half dozen favourites) received less than half the retweets than its basic text-only counterpart.
In order for brands to succeed on social media, marketers need to take on board this information, keep track of their social activity, draw up reports and then tailor updates to what best suits their audience. Because, after all, every audience is different.