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Personal Social Media Experience: A Negative for Job Seekers?

(Note: This is a personal post.)

As you might know, I am looking for my next career opportunity.

What you may not know is that I have been looking for over 3.5 months with barely a nibble from potential employers. And I am not alone; there are a lot of exceptional marketing and PR professionals who have been unemployed for years.

Recently, a recruiter helped me to understand today’s job market with this advice:

“Remove all of your personal speaking, writing, blogging, and social media (i.e. Twitter, Facebook, SlideShare links, etc.) items from your resume. Companies don’t give a crap about that, they only care what you will do for them. Those items are red flags letting them know that you’ll request to be out of the office speaking or on Twitter all day and that you will not be helping to solve their day-to-day problems (i.e. tactical work).

There it is. A dose of reality.
While most of us may not agree with this advice,  I have a feeling this recruiter knows exactly what is going on inside companies and agencies. Surely, we can agree that companies and agencies are years behind the level of conversations that we have had, right?

I am now wondering if I have blogged, spoken, written and tweeted myself out of any potential for being hired.

I will definitely be A/B testing this advice with my resume to see which one opens up more doors. It should prove to be interesting.

What’s Reality?

I am curious. If you are a job seeker, what has been your experience? If you are an HR professional or a hiring manager seeking marketing and PR professionals, what are you looking for?

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Join The Conversation

  • Apr 20 Posted 6 years ago AndreaH (not verified)

    Please reread the advice Beth received before you jump to conclusions.  The recruiter did not say close or don't have social media accounts/blogs/etc., but instead said just to keep your personal items from your resume. 


  • Apr 19 Posted 6 years ago michelenyc (not verified)

    I recommend getting a new recruiter.  I have been approached by recruiters via social media platforms.  Also, working as a consultant in social media has brought me positive attention from Linkedin.  As for the people that I talk to in various companies, they are most interested in my social media experience.  I would recommend keeping your facebook account private, for friends only.  As for Twitter, keep the topics focused on the personal brand that you want to be known for.  I have been a marketing professional for over 15 years, if I didn't see social media in a marketer's bag of tricks today - then that would raise a red flag.  All the best to you in your job search. 

  • alex7white's picture
    Apr 19 Posted 6 years ago alex7white

    While reading this article, I had a mini-panic attack. How can an up-to-date communication agency NOT like the social media information I include on my resume?! However, after reading these comments, I feel a lot better about keeping all of the relevant social media info. I totally agree with Sheri in that if my social media skills aren't a bonus for a company, then it's probably a not a company I want to work with."


    Good luck to you, Beth!

  • Apr 19 Posted 6 years ago Nigel (not verified)

    Good Article, Thanks for your insight Beth.

    As a Unviersity student in Canada fresh out of an Undergraduate Degree in marketing I would argue that your "personal speaking, writing, blogging, and social media" should be aligned to support your personal brand. -Exactly how you alilgn Social and SEO content to support your marketing goals as a business.

    If you are not leveraging these tools to create a sales funnel to filter potential employers to your resume, then you shouldn't be hired for a marketing job in the first place. I beleive the "social media experience " the recruiter spoke about is an opportunity, that when managed incorrectly, turns into a threat.

    Any "social media expert" that doesn't have a twitter, facebook, and linkedIn profile that filters employers to a good wordpress blog about your value proposition will not be hired. If you can't optimize and align marketing tools with your personal brand, then why would an employer trust you to implement strategies with their business brand?

  • Apr 19 Posted 6 years ago Natalie Copuroglu (not verified)

    Hi Beth,

    Thanks for your insight and for your interesting article.

    I think the recruiter you talked to may have been in the minority...(I would hope so, at least!). I am also applying for jobs (at a whole different level though, as I am going to graduate soon), and the first thing recruiters ask me once I have sent my CV is whether I have a blog or any place where I share content online. Taking care of your online reputation is very important in this industry.

    I have been seeing a lot of job ads in marketing agencies for people with 3-4 or 5-8 years of experience. The problem is that there are lots of talented PR/marketing professionals who have either less experience or more experience than this. I think the key to success is to network and to be willing to relocate if the right job comes.

    Good luck in your job search, I know you will find something amazing :)


  • Apr 19 Posted 6 years ago Viktoria (not verified)

    Interesting article. 
    I do facebook and social media consulting for a German full service-HR company. We use facebook to keep in touch with job seekers and encourage them to contact us via social media. So instead of discouraging personal profiles, we try to build a connection with people and get to know them better.

  • Apr 18 Posted 6 years ago Sheri Bell-Rehwoldt (not verified)

    I'm going to disagree with this, as a recruiter friend of mine encourages social media use and expertise, given that businesses are now engaging prospects online. There's no way I'm not showcasing my social media skills -- if they're not valuable to an employer, then it's probably not a company I want to work with.

    (And, frankly, to hear that an employer will think "you’ll request to be out of the office speaking or on Twitter all day and that you will not be helping to solve their day-to-day problems (i.e. tactical work)" sounds just plain silly to me.)

    Prove me right or wrong, Beth: Looking forward to the results of your A/B testing!

    Good luck on your job search! You're stellar! (I'm looking at full-time opportunities, too.)  ;-)

  • Apr 18 Posted 6 years ago MHeleneB (not verified)

    You could also be hired because of your social media activities...No simple answer, it depends wich job you are interrested in...

    Wish you good luck anyways! ;)

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