The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pin Down Success Using Pinterest
Posted on January 26th 2013
Pinterest is growing faster than any other social media outlet: take advantage of its growth through social media marketing.
Even if you already use Pinterest for marketing purposes, there may be some things that you can do to make your online marketing efforts far more effective.
1. Connecting Pinterest with Other Social Media Outlets
You probably already use social media outlets like Facebook and Google+, and chances are you’ve explored them enough to know how to maximize your marketing efforts through them. Connecting Pinterest with your other social media efforts can help you reach more of your target audience on more sites.
Add a Pinterest button so that your followers and friends have the option to “pin” the content you provide on those outlets. Suggest that they follow you on Pinterest and provide a link to your profile or a specific board you feel is most successful. “Share” your pins on your social media profiles so that everyone can see.
The idea is to cross-promote. Do not post every single thing you put on Facebook on Pinterest and vice versa. Each of your profiles should still have a unique feel, and it should show that you spend quality time on each one.
Do, however, link to each social media site from the other. Chances are that if they like you or your product enough to follow you on one, they will follow you on the other.
2. Use the Right Apps
Pinterest does allow you to connect your account to Facebook, but using an app designed specifically to do that is much simpler and generally more effective. There are a variety of different apps that can connect your social media accounts and pages, but Woobox is a pretty popular one that a lot of people are using.
Once you install one of the apps designed to connect your social media accounts, your activity on Pinterest will start to stream through your Facebook page, allowing users that may not know you have Pinterest or use it regularly to check out and like your posts. These apps also allow Pinterest users that see your content to check out your Facebook page and become a friend or follower.
3. Quick Browsing
After you connect your Pinterest account with other social media accounts, users will be able to quickly see when you post on Pinterest through sites like Facebook, which means you’ll likely get more clicks from people already following you or your company. Connecting social media accounts simply means that users will see more of your content, and they’ll be able to do it all from a site they browse on a regular basis, like Facebook.
4. Add a Pin Button
Having a pin button in clear sight makes pinning content much easier for you and the users following your content. Every piece of content that you create and share should have a pin button, allowing users to pin your content to a new board or one of their existing boards. Having a pin button will also allow you to quickly pin content to your boards – even if it’s your own content from a site that you run.
5. Be Specific
If you use Pinterest, you already know that people will create boards about anything and everything. While you might think that generic pin boards will help attract more users, the truth is that very specific pin boards will actually help you find more users. That way each board that you create will apply to a niche market of users looking for something specific or with an interest in a certain type of product.
As an example, if you sell wall mounts for televisions you can create several pinboards that indirectly relate to the product that will entice people to “like,” “repin” and “follow” you. You will have absolutely no success with a pinboard about television wall mounts alone unless they are bedazzled.
That said, one of your boards could be about earthquake safety. That might sound boring, but you have to remember that many of the users on Pinterest are women between 25 and 35, and many of them are mothers. With close to 40 million people in California (the earthquake ridden state), 50% of whom are women and 57% of whom are women between 19 and 64 years of age, there is a significant chance that you will have a very successful board on earthquake safety granted that the information you provide is useful and relevant. Include information on how to plan a safe exit from your home with your family, properly strapping furniture to the walls (work in television wall mounts here), the best products to pack in an emergency kit, etc.
It may sound like a lot of work but it takes only about a couple of hours to set up the account, create a board, follow a few people, pin a few things, then schedule pins through an app like Pingraphy -- it’s a great idea to schedule pins throughout the day to maintain a presence. A couple of hours versus the eventual return is really nothing.
The point of this is to create a following of Pinterest users that have the potential of becoming customers by providing them with relevant information they feel makes you a credible source to look to.
Earthquake safety not convincing you? Try applying everything mentioned above to one of these:
- Tuscan Style Interior Design
- Children’s Health
- Modern Architecture
- Super Bowl Party
- Man Cave
- Educational Television for Children
- T.V. Junkie -- All the Must-See Shows!
- Film Buff
Pinterest right now is really a boundless social media outlet that is growing uncontrollably. There is no telling just how much value it has, and learning to utilize it now as opposed to when everyone else is already using it is going to give you a leg up.