Pinterest Adds Products, Recipes and Movies

Mike Allton
Mike Allton Internet Marketing Consultant, The Social Media Hat

Posted on May 21st 2013

Pinterest Adds Products, Recipes and Movies
Pinterest adds Products, Recipes and Movies

Pinterest has announced a very interesting new feature called "rich pins." The idea is that instead of a pin being just an image and description, certain kinds of pins might include other specific information that always applies to those kinds of pins, and make the pins far more informative and therefore more useful. Initially, the kinds of pins that have this capability are Products, Recipes and Movies. And those are three huge categories! Pinterest also announced new support for pinning within mobile apps. Let's take a quick look at each of these new types of pins, and how businesses can get started.

Products

The driving force behind Pinterest is sharing images of cool and interesting products, so this is a brilliant move. Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful pins:

AnthropologieAsosBHLDNeBayEtsyFree PeopleHome DepotModclothNeiman MarcusNordstromOverstockREISephoraShopify shopsShop TerrainSonyTarget,Urban OutfittersWalmartWayfairZulily

Purchase Products through Pinterest

Recipes

Along with products, recipes and foods are a huge hit with pinners. Pinned recipes will now have cook time, ingredients and servings right on the pin. You will still need to visit the website to see the full recipe and instructions, but if you're trying to choose a recipe based on ingredients or cook time, this will certainly speed your search. Pinterest has already signed up a ton of the top recipe websites, including:

101 CookbooksBetter Homes and GardensBon AppetitChobaniCountry LivingDelish,EpicuriousGood HousekeepingLeite’s CulinariaMartha Stewart LivingMyRecipes,Naturally EllaNestlé Very Best BakingReal SimpleSimply RecipesSkinny TasteThe Girl Who Ate EverythingThe Kitchn,What’s Gaby CookingWhole Foods MarketWoman’s Day

View Recipe Details on Pinterest

Movies

The Movie pins are really cool. Looking at a pin for one of my favorite movies, The Lord of the Rings, in addition to the gorgeous movie poster image, we get release date, rating, tomato score, director and featured cast members. Currently participating film buffs include:

FlixsterNetflixRotten Tomatoes

View Movie Details on Pinterest

Getting Started

In order to participate, there are some meta tags that you need to apply to your site, and then apply for approval. Once accepted, Pinterest will automatically scan and pull relevant data from your website. There does not appear to be any charge to businesses to participate.

This is obviously huge for any online retailer. Go to the Pinterest Rich Pins page immediately to start the process for getting your website configured and approved.

For products, Pinterest is supporting oEmbed and semantic markup (Schema.org and Open Graph). For most sites, I expect that Open Graph will be the easiest to implement. For each product within your site, you will need to add a series of og meta tags for specific attributes like price, description, etc. Open Graph is a format developed by Facebook, while Schema.org is a format developed by Google, and is slightly more complicated to implement. oEmbed is actually preferred as it is far more flexible and secure, but it is probably the most difficult of the three options to implement. 

Recipe pins support Schema.org and hRecipe, while Movie pins support Schema.org only.

This is exactly what Facebook had hoped to do last year when they released Photo Collections, but that feature never really caught traction. The difference here is that people are already sharing and viewing product pins and businesses are already seeing sales as a result - this feature is simply designed to improve that process and hopefully drive more traffic and sales to participating businesses.

Mobile App Pinning

Pinterest has worked with a variety of businesses to bring pinning to the mobile app. These include:

BehanceBrit+CoEtsyFotopediaJetsetterModclothSnapguideTEDThe North Face, and Zulily [all iTunes links]

Previously, pinning from mobile was only available on mobile websites, so this is yet another great option for online retailers who have an app and products people want to talk about.

These are some really interesting developments from Pinterest that I think a lot of businesses can take advantage of to get even more traffic and sales from the social network. What do you think? If you have an eCommerce site, will you be enabling these capabilities?

Mike Allton

Mike Allton

Internet Marketing Consultant, The Social Media Hat

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media, Blogging, website development, SEO and Internet marketing.

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional web development and Internet consulting full time.

For most clients and projects, we start with a new website. The new site is based on the Drupal Content Management System (CMS) platform so that the client may log into their site and add or edit content any time they need to. Each CMS includes a built-in Blog and other content types like FAQs and Testimonials. The CMS also includes a full compliment of SEO and Social Media integration options so that every time they create a new blog entry, that post is automatically shared with search engines like Google and Bing, and can be easily posted to social networks like Facebook, Google+ and Twitter.

Once we have a great new website in place, I provide my business clients with ongoing marketing advice and assistance. I can tell them exactly what they need to do, or just do it for them, depending on how involved they wish to be. These ongoing activities can include blogging, creating and updating social network profiles, interacting with followers and readers, and managing online advertising campaigns.

I am the editor at The Social Media Hat (http://www.TheSocialMediaHat.com) where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today?

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Comments

kristenhanna
Posted on May 22nd 2013 at 6:59AM

Pinterest is rising social networking site, as it brings out many new features and entices people. Although there are many other pinterest clones are rising using pinterest clone scripts, Pinterest is at the top always. I like this features especially with three different type of pins.