Aug 22 Posted 3 years ago
Hi Cara it is a very interesting and useful Infographic thanks for sharing it. Many business owners are still not sure about Pinterest; they are afraid to venture into more than one or two social networks, preferring instead to stick on Twitter and Facebook however Pinterest is a great platform as it offers business plenty of opportunities to grow their existing online market. Its size and continued growth plus the fact that Pinterest has been seen to drive more traffic than industry giants like LinkedIn or YouTube means business ignore it at their peril.
I have written an article abour it and it has some tools to boost your online engagement, it would be nice if you check it out and give me your feedback.
Jun 21 Posted 3 years ago
I feel like we don't see enough articles proving how Pinterest is beneficial for businesses. Pinterest is already a major source of product discovery for consumers.
Businesses are moving their marketing efforts to capitalize on it: 25% of Fortune Global 100 companies have Pinterest accounts. I feel it's especially beneficial for retailers with the product pictures linking back to websites bringing traffic and enabling easy purchases.
You have a lot of great stats here, my colleague Dany puts a few of the ones you have (as well as some others) into an infographic: Why Pinterest is Good for Business [Infographic].
Feel free to check it out and tell me what you think!
Mar 8 Posted 3 years ago
Thanks for the comment, and the props on the post! I totally understand your point, and somewhat agree- small businesses pressed for time should first get set up on the "mainstream" social networks most relavent to their business (which might be Pinterest, depending on their user demographic). Having said that, a few thoughts:
a) It doesn't take much to set up a shingle on Pinterest. Once you're set up, it's relatively easy to update without too much effort or interaction.
b) Point "a", when coupled with the site's robust engagement and conversion numbers, would suggest that it is a smart move to get set up on Pinterest, at least as a beta test.
c) Admittedly, we don't know what direction the site will go. All of the major social networks started out small. What we do know is that the consumer adoption of mobile devices favors visually-oriented networks and easy touch-screen actionability. Pinterest provides both.
Thanks again for your comment and insight!
Mar 7 Posted 3 years ago
love the post (and Pinterest) but I'm not sure *every* business should be on Pinterest. perhaps they should throw up a quick shingle for testing, but most businesses I work with are strapped for time and need to focus where the majority of their customers are, and in many industries the majority will likely never be on Pinterest regarless of how popular it gets.
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...