Pinterest: A Job Search Tool?

Posted on January 31st 2013

Pinterest: A Job Search Tool?

I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.

Women-Business-Formal Pinterest1. Interview attire board

Every now and then, I find the perfect suit, shirt, or tie combo on Pinterest. Remember, dressing appropriately for an interview is highly important, and the more prep work you put into your big day outfit, the better things are likely to turn out. The perfect look will give you confidence, and let your future employers know that you mean business.

2. Pin your portfolio of visual work

Digital marketers often get charged with creating visually stimulating presentations, advertisements, and websites, so don’t be shy about pinning yours. While it’s unlikely that an employer will just happen to stumble upon your portfolio on Pinterest, it’s even less likely that they’ll stumble upon your personal blog or website. The good thing is that Pinterest can link the two, so if by chance someone did find your work, they’d be able to come find you.

pinterest-resume3. Your resume board

As Mashable points out, there are thousands of pinned resumes out there. Collect your favorites on a resume board, and don’t forget to push your own out there to the masses. The more exposure you get, the better, and studying plenty of well-designed resumes is bound to put you a step closer to the “Accepted” file.

4. Follow industry trends

Many of the most influential designers, marketers, and advertisers are using Pinterest now, and that’s a pretty good sign that you should be too. You can use Pinterest to follow people in your industry who set trends and learn from their best practices.

5. Promote your personal blog

It’s tough to start from square one with a new blog, but Pinterest is a great way to start promoting it – especially if you like creating visual elements like infographics and designs. Much like the portfolio idea above, Pinterest gives potential employers the opportunity to find your work and connect it with a face, a name, and (hopefully) contact information.

6. Make a little extra cash

Within a few weeks of using Pinterest, I had started pinning one or two items from Amazon every month. It took a while, but eventually, I sold a CD, some shoes, and even a $120 dress! Using Amazon’s affiliate program, I was able to bring in a few extra bucks at the end of the month, and it only took a few minutes of pinning.

As with all social media, keep your account on Pinterest professional and personable. Nobody likes a spammer, and employers will probably look at you with a bit of skepticism if all you’ve been doing is pinning cat photos for the last few months. Get with it, and start taking advantage of Pinterest for your job search today!

TheJobBrander

Karl Hughes

Founder, Job Brander

Karl is a technology entrepreneur in online publishing. He is the founder of Job Brander, a website devoted to helping entry level marketing professionals find the best jobs and internships possible. He can be reached via email, Twitter, or Google+ anytime.

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Comments

sfischburg
Posted on January 31st 2013 at 10:22AM

Thanks for the tips. Especially like the Amazon Affiliate Program suggestion.

Where would you suggest a new to Pinterest person may get up to speed quickly?

TheJobBrander
Posted on January 31st 2013 at 3:23PM

As with most social networks, I'd say get on there and see what your friends and the industry leaders are pinning. Start repinning what you like, and organizing your boards. The nice thing about Pinterest is that you can login with Facebook and Twitter to add your friends from those networks right away.

Finally, experiment, and stay consistent. Good luck!

Alex Katzen
Posted on January 31st 2013 at 2:42PM

Great article! Pinterest is growing rampantly. I can see Pinterest being especially beneficial for those looking to break into the fashion and/or arts world as an online portfolio. On a side note, I've actually noticed that some of my pins and followers show up when I 'Google' myself in the images section.

TheJobBrander
Posted on January 31st 2013 at 8:42PM

You bring up a very good benefit that I didn't even mention, Alex. Google does regard pins pretty highly in image search results, and I've noticed the same thing as well. Looks like I'll have to write a follow up to this piece someday, haha.

airrmedia
Posted on November 5th 2013 at 12:31AM

I have to admit that I have never heard of the idea of pinning your resume on Pinterest. Does it actually generate any leads for you? Really interesting article. Great job.