- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Pinterest Launches a New Shopping Feed
Posted on March 19th 2014
Pinterest is upping the game with its business products. Last week, it launched a new Gifts Feed. The Gifts Feed prominently displays various gifts Pinterest users can purchase- for others, or even themselves of course!
The Gifts Feed only features Product Pins, a business product released last year and one that I wrote about here. Product Pins pull in extra information about a product, such as the merchant’s name, its price, and whether or not it is currently in stock. These pins sometimes even alert Pinterest users when a product pin they’ve repinned before drops in price. The idea of Product Pins is to increase the amount of sales businesses see from Pinterest. Thus far, Pinterest says they’ve driven high click-through rates.
While the Gifts Feed is currently in “beta,” it is a great addition to the business product line from Pinterest. Pinterest users are able to shop for various products all in one place. The Gifts Feed even has a price filter which allows the user to select what price range their interested in.
What could make this even better? Letting users filter by item type, such as clothing, electronics, or home products. Even so, the Gifts Feed is a great sign of things to come from Pinterest for businesses!